Education Community Manager

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Amsterdam, so we can best support our teams and keep collaboration flowing as we continue to grow in the Netherlands. This role is a 12 month contract (working full-time) with potential to extend based on impact.

As Canva’s Education Community Manager, you will be responsible for developing and executing strategies to introduce Canva for Education to teachers, guiding them to fall in love with our brand, product, and values.

You’ll be at the intersection of community and marketing. Community has always been at the heart of Canva, fueling all the strong brand loyalty To ensure success in the Netherlands, this role is essential in driving the awareness and adoption of Canva for Education among teachers.

You are a creative and dedicated community leader with a proven track record of engaging and inspiring passionate community members. You thrive in building and scaling community programs, and the idea of working with an educational community excites you. A master at turning ambiguity into opportunity, you embrace big challenges and are committed to doing whatever it takes to support and uplift our communities.

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Community Program Management: Lead the growth and engagement of the Education Community program and Teachers online group, leveraging deep local cultural understanding.
• Online & Offline Events: Organize and execute impactful online and offline events—meet-ups, workshops, and participation in local education conferences to drive Canva for Education adoption.
• Content & Engagement Strategy: Create and deliver culturally relevant educational content that aligns with our marketing goals.
• Cross-Functional Collaboration: Partner with Growth Marketing Manager to conceptualize, plan, and execute integrated campaigns.
• Expand Canva's ambassador community: Cultivate and expand our Canvassador community—volunteers who build and sustain local Canva communities while spreading Canva’s passion.
• Build a network: Collaborate with partners local associations and organizations to drive engagement and enhance community initiatives.
• User Growth & Awareness: Grow the active user base and increase awareness of Canva for Education through data-driven marketing and competitive benchmarking.
• Stay informed and share local insights: Act as the local expert on education trends, using this knowledge to boost brand awareness and inspire creative marketing campaigns.
• Support Education Sales: Collaborate with the education sales team to identify growth opportunities within the Netherlands’ largest school systems.

• You possess deep experience in community management with a proven track record of growing and engaging thriving communities.
• You are experienced in senior marketing roles, particularly in education or edtech.
• You are skilled with community management tools (Canva, Facebook Groups, Discord, Hubspot, Mailchimp, , Google Suite, Looker).
• You have experience in event planning and coordination for both online and offline events.
• You are a confident public speaker with experience in facilitating webinars and workshops.
• You are a creative thinker with content creation experience, including video editing, and a deep understanding of social platforms and trends.
• You have strong analytical skills, turning complex datasets into actionable insights, with a deep…