Senior Campaign Manager

JOB PURPOSE

This is an embedded role working directly within the marketing team of a leading consumer mobile app brand, based at their offices in Canary Wharf.

As a Senior Marketing Operations Manager, you will act as the operational engine behind the marketing function, helping translate business, product, and marketing strategy into integrated plans that deliver clear commercial and customer outcomes. You will work closely with senior stakeholders across Marketing, Product, Commercial, Finance, Legal, and Compliance to drive alignment and ensure seamless execution of high‑impact initiatives.

This role requires a strong combination of strategic thinking and operational excellence. The ideal candidate will bring extensive experience leading complex cross‑functional marketing programmes, balancing long‑term planning with hands‑on delivery, and ensuring teams remain aligned across priorities, timelines, budgets, and dependencies.

You will be responsible for orchestrating major product launches, integrated campaigns, and marketing initiatives across owned, earned, and paid channels. You will play a central role in connecting stakeholders, managing delivery processes, identifying risks and opportunities, and ensuring campaigns are executed to the highest standard. You will also help improve how teams collaborate, plan, and deliver results in a fast‑paced, product‑led environment.

• Partner closely with the Head of Product Marketing to translate business, product, and marketing strategies into integrated marketing plans aligned to commercial and customer objectives.

• Own the end‑to‑end planning and orchestration of major product launches, campaigns, and cross‑functional marketing initiatives.

• Coordinate stakeholders across Marketing, Product, Commercial, Finance, Legal, and Compliance to ensure smooth delivery and alignment.

• Develop integrated campaign plans that connect activity across owned, earned, and paid channels to deliver cohesive customer journeys.

• Act as the operational hub for the marketing function, providing clarity around priorities, dependencies, timelines, budgets, and delivery milestones.

• Support quarterly and annual planning, forecasting, and budget management processes.

• Partner with channel owners to align campaign objectives, media plans, creative development, and delivery schedules.

• Drive accountability across teams and ensure high‑quality execution across all marketing channels.

• Collaborate closely with Product teams to understand roadmaps, launch requirements, and delivery processes, ensuring marketing is effectively integrated into cross‑functional planning.

• Monitor campaign and project performance against agreed objectives and provide regular updates to senior stakeholders.

• Proactively identify risks, dependencies, and trade‑offs, recommending solutions to maintain momentum and effectiveness.

• Work closely with internal creative teams and external agencies to develop strong briefs, manage feedback cycles, and ensure assets are delivered on time, within budget, and to a high standard.

• Continuously improve ways of working, helping teams plan, collaborate, and deliver more effectively.

• Significant experience in marketing operations, campaign management, programme management, or related roles, with a proven track record of leading complex cross‑functional initiatives from strategy through to execution.

• Strong strategic mindset with the ability to understand not only what needs to be delivered, but why.

• Broad understanding of the marketing ecosystem and how channels across PR, social, ATL, paid media, partnerships, CRM, web, app, and lifecycle communications work together to drive commercial outcomes.

• Experience developing and delivering integrated marketing plans across owned, earned, and paid channels.

• Strong operational and organisational skills, with experience managing multiple priorities, stakeholders, budgets, and timelines in fast‑paced environments.

• Commercial acumen and confidence working with budgets, forecasts, business cases, and performance metrics.

• Ability to use data and insights to inform decision‑making and prioritisation.

• Experience partnering closely…