Sr. Product Marketing Lead | Hybrid

Sr. Product Marketing Lead | Amsterdam Hybrid

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries.

With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives.

Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide.

Linked In has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands!

About the Role

This is a position that requires building and executing the strategy for our brand and product positioning. You won’t just be optimizing an existing narrative; you will help in defining a new category. You will help the market understand a complex problem and position Workwize as a top‑of‑mind brand. We’re looking for someone who has done this before at a company that’s already found traction and is entering its next phase.

Someone who has helped take a business from €20M+ ARR and played a key role in sharpening positioning, expanding market perception, and unlocking the next stage of growth.

Your goal? To ensure that every brand initiative and product launch serves as a direct lever for commercial growth, working in tight alignment with Marketing, Product, Sales, and Customer Success.

This is a highly commercial, execution‑first role for someone who understands how positioning, sales enablement, product marketing, launches, events, and GTM strategy all work together to influence revenue growth.

You will work closely with Sales, Growth, Product, Customer Success, and leadership to build a commercial narrative that compounds across every customer touchpoint.

This is also a foundational role. You will define how Product Marketing operates at Workwize and build the function over time, including hiring and leading a small high‑performing team. You will help make the entire commercial organization experts in our category while ensuring our messaging, launches, and market narrative evolve alongside the company’s growth. We are looking for someone who ships quickly, collaborates closely, and can connect strategic work directly to commercial outcomes.

Lead a full audit of our positioning, messaging, website, sales collateral, and GTM narrative.

Build and evolve a clear positioning and messaging framework aligned with our ICPs and market opportunity.

Develop niche‑specific messaging for different segments and use cases.

Translate complex product capabilities into sharp, compelling messaging that makes buyers immediately understand the value of Workwize.

Continuously refine messaging using customer interviews, Gong calls, Sales feedback, and market insights.

Own competitive positioning and differentiation in the market.

Partner closely with AEs, BDRs, AMs, and Customer Success to extract winning patterns and objections.

Build practical enablement assets that actually get used, including:

• Battlecards
• Discovery cheat sheets
• One‑pagers
• Competitive positioning materials

Help improve consistency and confidence across the commercial team.

Turn real sales insights into repeatable commercial narratives.

Partner with Product and Growth to bring new features and launches to market effectively.

Define GTM plans, rollout strategies, internal enablement, and launch messaging.

Ensure launches are tied to customer pain points and commercial outcomes, not just feature releases.

Help identify ICP shifts, competitive trends, and new market opportunities.

Create strong feedback loops between Product, Sales, and Customer Success.

Connect PMM initiatives directly to revenue outcomes.

Influence pipeline generation through messaging, enablement, launches, content, and events.

Partner with Growth and Sales on campaigns and GTM initiatives.

Design events and field marketing initiatives with clear pipeline goals attached.

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