Performance Marketing Manager

Performance Marketing Manager (Hybrid, Amsterdam)

Sitly is hiring a Performance Marketing Manager. Candidates must be located in the Netherlands and work 2 days per week in-office.

Sitly is on a mission to make childcare accessible and convenient for families everywhere. As the Performance Marketing Manager, you will own and operate our paid acquisition machine, driving performance across Google Ads, Meta, Tik Tok, and other platforms. You will use an AI‑native mindset to experiment, analyze budgets, and execute.

This role is hands‑on with autonomy to shape digital strategy alongside content, design, and analytics teams.

• Own campaign budgets across markets to meet monthly spend and CPA/ROAS goals.
• Manage, analyze, and optimize paid search and paid social campaigns on Google, Meta, and Tik Tok.
• Use AI tools to automate reporting, accelerate creative iteration, develop dashboards and workflows.
• Collaborate with the Creative Coordinator to test and iterate social ad creatives.
• Design and run A/B tests on ad creatives, bidding strategies, audience segments, and landing pages.
• Analyze performance via Google Analytics and internal dashboards, translating data into actionable insights.
• Stay informed on industry, platform trends, competitor movements, and algorithm changes to spot growth opportunities.

Must‑haves:

• 2+ years managing paid search and paid social campaigns.
• Deep hands‑on expertise with Google Ads and Meta Ads Manager.
• Proven ability to manage performance marketing budgets at scale.
• Strong analytical skills in Google Analytics, Excel/Sheets, and dashboards.
• Experience developing hypotheses and running structured A/B tests.
• Fluent in English with excellent written and verbal communication.
• Highly organized, detail‑oriented, and performance‑focused.
• Demonstrated recurring use of AI tools that changed your workflow.

Nice‑to‑haves:

• Experience in marketplace or B2C growth environments.
• Background working across multiple international markets.
• Proficiency in Dutch, Spanish, Italian, Portuguese, French, or German.
• Familiarity with Tik Tok Ads, Pinterest, or other emerging platforms.
• Experience with Supermetrics, Looker Studio, or internal BI dashboards.
• Experience with app campaigns (Google Ads, Meta Ads, Apple Search Ads).

You won’t like this job if:

• You thrive in a highly structured, slow‑paced environment with minimal challenges.
• You are sceptical of AI tools or prefer traditional workflows.
• You avoid feedback loops or collaborating closely with creatives or analysts.
• You are not interested in digging into data or embracing AI‑powered tools.
• You seek a more creative marketing role; this role focuses on performance marketing with creative optimization using Canva and Cap Cut.

• Passion: self‑motivated to achieve goals.
• Social: easy‑going, building relationships with diverse personalities.
• Humility: willing to admit lack of knowledge, seek help, and offer guidance.

• Full‑time position with flexible hybrid working (2 days/week in Amsterdam).
• Competitive salary based on experience.
• 27 paid holidays and public holidays, along with paid sick and care leave.
• €1,000 annual budget for training and courses.
• Free lunches on office days based on dietary preferences.
• Shares in the company.
• A Mac Book or preferred laptop of your choice.
• Opportunity to be part of an exciting, fast‑growing scale‑up with a passionate, ambitious, international team.
• Freedom, trust, and ability to have a major impact on product development.
• An annual trip with the global team.