Senior Copywriter; Spanish & English Speaking

Senior Copywriter - Spanish Speaking

Argentina, hybrid

Personalised Content team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients including eBay, Walmart, and more!

As a Senior Copywriter, you will join our global Copy Team made up of almost 60 people around the world. You will write for all digital channels, providing on-brand website copy that drives clicks and engagement.

As a Bilingual Copywriter (English/Spanish), you’ll write, shape, and localize onsite and CRM content across a diverse portfolio of brands. You will work closely with key stakeholders to produce high-quality marketing copy, seamlessly pivoting between different brand voices, project types, and fast-evolving client needs across both English and Spanish-speaking markets.

You will provide voice and tone expertise, acting as the brand guardian for this workstream. You will work closely with account managers and the client to deliver brand-affirming, high-quality content that resonates with the customer.

This role requires a genuine passion for the craft of copywriting, a high degree of creative agility, a deep understanding of Latin Spanish cultural nuances, and a forward-thinking mindset eager to explore how technical and digital advancements can elevate our storytelling.

• Create clear, effective, and original copy and content for a variety of client CRM and onsite marketing channels in both English and Latin Spanish.

• Transcreate and adapt English campaign concepts into culturally resonant Latin Spanish copy, ensuring the core message and tone remain intact.

• Master and switch between differing client tones of voice and brand guidelines with ease across both languages.

• Identify and communicate creative opportunities through competitor research, trends, and emerging technological advances in digital copy within regional Hispanic/Spanish-speaking markets.

• Collaborate with Designers and Creative Directors to push creative boundaries across different styles and formats.

• Provide clear, effective feedback

• Give directional brand and tone of voice guidance

• Establish processes and policies to maximise efficiency

• Deliver creative ideas confidently both internally and externally

• Offer strategic messaging insights on creative campaigns

• Research competitors and trends for creative inspiration

• Facilitate creative brainstorms and other necessary meetings

• Exhibit leadership and professionalism across all interactions

• Professional fluency in written and spoken Latin American Spanish and English, with an exceptional grasp of grammar, idioms, and cultural nuances in both languages.

• Relevant copywriting experience; a background in an agency or brand environment is preferred.

• Proven experience in translation, transcreation, or localization copywriting.

• Experience in e-commerce/transportation technology is a plus.

• Exposure to multi-channel digital copy and brand development; a background in social media content and copywriting is preferred.

• Ability to work at a fast pace on large marketing campaigns with many assets.

• Experience editing content and giving feedback is necessary

• In-depth knowledge of multi-channel digital copy and brand development

• Understanding of social media content best practices and trends preferred

• Ability to deliver compelling marketing and content copy that sells is essential

• Confidence working with other departments and stakeholders such as designers, developers, and clients is essential

• Readiness to work at a fast pace on large marketing campaigns with many assets

• An understanding of the importance of consistency across different touchpoints of a user journey

• Ability to present work to large groups and communicate ideas clearly and enthusiastically

• A collaborative approach to getting things done

• We enjoy spending time together, working closely with other local colleagues, and getting to know one another. You’re more than welcome and we will encourage you to work from one of our Buenos Aires offices (Villa…