Manager, Social Media Insights & Community

The Team

The Global Social Media team, part of the Global Consumer Engagement team, is responsible for developing all social media strategies and implementing how we show up as a brand across social media channels for both Tommy Hilfiger and Tommy Jeans. The Global Social Media team’s vision is to:

This role sits within the Community & Insights function of the Global Social Media team, part of Global Consumer Engagement, within Tommy Hilfiger’s Global Marketing organization.

As Manager, Social Insights & Community
, you will lead Tommy Hilfiger’s social intelligence capability by transforming social conversations, consumer behavior, competitive activity, and cultural trends into actionable insights that inform strategic business decisions. You will provide the business with a clear understanding of brand health, emerging opportunities, potential risks, and campaign performance to help keep the brand culturally relevant and consumer‑centric. In addition, you will provide backup support community management, ensuring continuity of community management operations and brand protection when required.

• Own the global social intelligence strategy, ensuring listening capabilities, governance, dashboards, and reporting frameworks deliver accurate, scalable, and actionable business insights.
• Lead the development and continuous optimization of social listening methodologies, including new technology, tooling, social platforms, LLM, Boolean queries, taxonomy, dashboards, and reporting standards.
• Identify and translate emerging consumer behaviors, cultural movements, industry trends, and global events into strategic opportunities, risks, and recommendations for the business.
• Provide thought leadership on brand health by monitoring conversation trends, sentiment, share of voice, and cultural relevance across priority markets.
• Lead competitive intelligence by benchmarking Tommy Hilfiger against key competitors, identifying whitespace opportunities and informing strategic decision‑making.
• Own executive reporting on industry developments, including market reports, competitive intelligence, consumer insights, and brand performance.
• Drive data‑informed talent, ambassador, and partnership recommendations by evaluating audience fit, cultural relevance, sentiment, and brand alignment.
• Translate complex data into clear business recommendations that influence campaign strategy, communications planning, and marketing investment.
• Partner cross‑functionally with Brand Strategy, Brand Insights, Marketing Strategy, Brand Marketing, PR, Communications, Media, Innovation and Regional teams to embed social intelligence into business planning.

• Support the team in delivering best‑in‑class community management and governance across global social channels. Act as the voice of the brand, engaging with consumers, talent, media, and partners in a consistent tone of voice.
• Monitor audience sentiment and emerging risks, partnering with Communications and Legal when needed.
• Drive continuous improvements to community management processes, governance, and operational efficiency.

Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.

• 6+ years of experience in social intelligence, consumer insights, social listening, digital strategy, or marketing analytics.
• Proven ability to develop and lead social intelligence frameworks that translate data into strategic business recommendations.
• Strong expertise in social listening methodologies, audience insights, competitive intelligence, and cultural trend analysis.
• Experience delivering executive‑level reporting, performance measurement, and actionable insights that influence marketing and business decisions.
• Demon…