Lead Paid Search Consultant

Skopje, Budapest, hybrid DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI.

We have been certified B Corp and Climate Neutral since 2021.

Our Paid Search (SEA) consultants team is working on helping our clients develop and grow their online businesses. As a Lead you’ll be managing a team of SEA specialists ranging from junior to senior level across various industries. You do not only run campaigns, but you also act as a business partner for our clients, consulting them on marketing needs, challenging their goals, assessing feasibility, and driving to resolution.

This role requires a deep understanding of paid search, strategic planning, and a passion for driving results. The ideal candidate can manage and optimize paid search and shopping campaigns, collaborate with cross‑functional teams, and provide strategic recommendations to clients.

You are a critical thinker and analytical problem solver, equally curious and creative. You have a strong command of paid search platforms, such as Google Ads and Bing Ads, and can effectively communicate complex ideas to clients and internal stakeholders. You have a track record of driving results and optimizing campaigns to meet client objectives. As a key member of the team, you will contribute to the growth and success of our clients’ digital campaigns.

Besides your client responsibilities, you’ll also be working on developing your team. It’s your responsibility, alongside the department head, to make sure every member has what they need to deliver their best work and that they grow professionally.

• Develop and implement effective paid search strategies that align with client objectives and target audience.
• Spot client challenges together with team members and stimulate the team towards solutions.
• Manage multi‑market paid search, shopping/performance max and demand gen campaigns for clients.
• Lean into automation and use of data within campaigns, including utilizing AI to improve performance.
• Monitor campaign performance, analyze data, and provide regular reports to clients, highlighting key metrics and recommendations for improvement.
• Stay up‑to‑date with industry trends and best practices in paid search advertising.
• Collaborate with cross‑functional teams to ensure seamless execution of campaigns and alignment with client goals.
• Stay informed about changes in search engine algorithms and adjust strategies accordingly.
• Work collaboratively in a fast‑paced, deadline‑driven environment.
• Be aware of the well‑being, development, and progress of team members.
• Create personal development plans with team members and provide structural guidance to help them achieve agreed goals.
• Define team expectations and communicate them clearly.

• 6+ years of solid experience in creating, managing and optimizing paid search & shopping campaigns, preferably within a digital agency or similar environment.
• Experience in mentoring or guiding digital specialists.
• Self‑confident, competent and empathetic appearance that convinces colleagues and clients of your ideas.
• Strong knowledge of paid search platforms, such as Google Ads and Bing Ads.
• Proven track record of driving results and optimizing campaigns to meet client objectives.
• Excellent analytical skills and ability to interpret data to drive campaign optimization.
• Strong communication and presentation skills, effectively communicating complex ideas to clients and internal stakeholders.
• Analytical, flexible and able to work independently.
• Ability to present complex results in clear and understandable language.
• Fluent in English, spoken and written.

• A reputation for doing good. DEPT® has been a Certified B Corp since 2021.
• Awesome clients. Whether big, small, local or global, you’ll work with all of them and celebrate our successes together.
• The…