Account Lead, Paid Social

Why DEPT?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing.

Our culture runs on three values: better together, relentlessly curious, and get shit done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

As an Account Lead, Paid Social
, you are a strategic paid media leader with a proven ability to manage complex, full‑funnel paid social programs end to end. You excel at developing and executing advanced paid social strategies, building and leading high‑performing teams, and translating performance insights into clear, compelling roadmaps and client‑ready narratives. Your leadership blends analytical rigor, creative thinking, and a relentless focus on performance excellence—driving both client success and sustainable agency growth.

You foster strong team cohesion and unlock individual potential through hands‑on coaching and thoughtful guidance. You take a deep‑dive approach to onboarding and development, helping new team members quickly understand client priorities, business objectives, platform best practices and creative testing frameworks. In this role, you set the standard for paid social excellence—driving profitability, elevating strategic thinking and empowering teams to consistently deliver outstanding results.

Remote‑first requirement: this role requires candidates to be located in either the Mountain or Pacific time zones.

• Lead channel‑specific paid social strategy for complex, multichannel accounts, leveraging deep expertise across platforms such as Meta, Tik Tok, Snapchat and DEPT’s broader service offerings to drive growth across the funnel.
• Serve as the day‑to‑day paid social strategist for the largest and most complex paid media accounts, aligning tactics and optimizations with client objectives, measurement frameworks, attribution models and spend levels.
• Own the paid social component of client roadmaps, ensuring strategic alignment with client priorities, performance goals, creative strategy and cross‑channel initiatives.
• Maintain accountability for paid social budget management, performance delivery, forecasting and profitability, recommending strategic pivots as needed to meet or exceed KPIs.
• Establish, enforce and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, platform QA frameworks and internal standards across teams.
• Deliver cohesive paid social strategies; contribute to and approve paid social content for key client deliverables; and provide strategic consultation throughout deck development and presentations.
• Act as the primary escalation point for paid social within your portfolio, proactively resolving performance challenges, prioritization conflicts and team coordination issues to ensure timely, high‑quality execution.
• Build, develop and lead high‑performing teams by overseeing onboarding, driving effective delegation, coaching people managers and fostering inclusive, collaborative and high‑impact team environments.

• Minimum of 5 years of experience in paid social advertising.
• Minimum of 3 years of experience in client‑facing roles, serving as a strategic advisor.
• Proven track record of managing and scaling successful paid social programs for enterprise‑level or highly complex accounts.
• Deep proficiency in paid social platforms and tools, including Meta Ads Manager, Tik Tok Ads and Snapchat ads as well as analytics solutions.
• Strong analytical skills with the ability to interpret performance data, uncover insights and translate findings into clear, actionable recommendations.
• Experience with Brand Lift studies and driving measurable results across mid‑funnel traffic objectives.
• Experience…