Senior Brand Marketing Manager; f​/m​/d

Your role:

We’re in business to save our home planet. This role is responsible for strategizing and crafting cohesive and compelling campaigns, narratives, and experiences that express our brand and authentically engage with sports, customers, and activists’ communities. Through campaigns, PR and external communication, events, social media, paid media, content creation, and immersive experiences, this role elevates our products, purpose, and point of difference, validates our credibility with sports communities, amplifies our responsible business and environmental activism to drive action, drives awareness of and traffic to our channels, and positions us as the leading responsible technical outdoor brand.

• Team management: lead, manage, develop, and empower an engaged and high-performing team through clear priorities and goals, feedback, and regular coaching, to nurture leadership, enable professional development, facilitate cross-functional collaboration, drive clear accountability, and deliver goals. Plan resources and budget allocations to align with long range EMEA strategy and objectives and scale our work and impact.

• Integrated campaigns and storytelling: oversee design and execution of integrated multi-channels marketing campaigns and storytelling, including narratives, events, paid media and social media, and ambassador engagement, to build product credibility, emotional connection, and seamlessly connect brand positioning with shape of the season and business objectives, driving awareness, consideration, and conversion while maintaining authentic storytelling. Collaborate with Channel Marketing teams to prioritize, design, and deliver activations, evergreens etc.
  
  as needed in season for business and to build long term brand positioning across the marketplace.

• Sports marketing and communities: provide leadership and strategic guidance for sports marketing across EMEA, ensuring athletes, ambassadors, and sports communities are authentically represented and meaningfully integrated into our products, storytelling, campaigns, and experiences. Through the team, cultivate relationships and insights that strengthen Patagonia's credibility, deepen engagement with outdoor communities, and support both brand and business objectives.

• Amplification of issues we care about and grassroots groups: collaborate with the Environmental Activism, Quality and Circularity, or Legal teams to listen, understand, and identify the environmental issues and impact work streams we are uniquely positioned to drive action on. Collaborate with the Environmental Activism team to identify the possible levels of amplification of issues and grantees, up to and including full campaigns, ensuring authentic storytelling and representation of the issue and the grantees.
  
  Oversee strategy, design, and execution of impact campaigns and other amplification tactics to drive positive action and community impact.

• Brand reputation and advocacy: ensure PR, media relations, and external communications tactics are used to amplify brand voice and positioning, and engage with and reach sports communities, while championing public advocacy on environmental protection and responsible business issues where Patagonia is credible and additive. Empower and support team to lead crisis PR to protect brand reputation and maintain trust with the communities we engage with.

• Customer experience design: collaborate with Channel Marketing and Marketplace teams to define and evolve our customer experience journey. Ensure immersive brand experiences are designed across physical and digital environments, creating cohesive storytelling and engagement, emotional and community connection, and fostering loyalty and conversion throughout the customer journey.

• Creative direction: lead Creative Studio and Brand Communication teams to develop consistent, high-quality visuals, narratives, and assets across all platforms—from 2D and 3D design to film, photography, or digital experiences that express brand identity and support customer journey touchpoints.

• Collaboration: collaborate with Channel Marketing, Marketing Operations, Marketplace, and Product teams…