Senior Product Marketing Lead
Job in
1000, Amsterdam, North Holland, Netherlands
Listed on 2026-07-29
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-29
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Marketing Communications, Market Research
Job Description & How to Apply Below
Responsibilities
- Lead a full audit of our positioning, messaging, website, sales collateral, and GTM narrative.
- Build and evolve a clear positioning and messaging framework aligned with our ICPs and market opportunity.
- Develop niche‑specific messaging for different segments and use cases.
- Translate complex product capabilities into sharp, compelling messaging that makes buyers immediately understand the value of Workwize.
- Continuously refine messaging using customer interviews, Gong calls, Sales feedback, and market insights.
- Own competitive positioning and differentiation in the market.
- Partner closely with AEs, BDRs, AMs, and Customer Success to extract winning patterns and objections.
- Build practical enablement assets that actually get used, including battle cards, discovery cheat sheets, objection handling guides, pitch decks, one‑pagers, and competitive positioning materials.
- Partner with Product and Growth to bring new features and launches to market effectively.
- Define GTM plans, rollout strategies, internal enablement, and launch messaging.
- Ensure launches are tied to customer pain points and commercial outcomes, not just feature releases.
- Create strong feedback loops between Product, Sales, and Customer Success.
Demonstrates expertise in Product Marketing with a focus on positioning, messaging, and sales enablement in B2B SaaS environments. Proven ability to translate complex product capabilities into compelling narratives that drive commercial impact and align with customer needs.
Requirements- 8–12+ years of experience in Product Marketing within B2B SaaS or a high‑growth scale‑up environment.
- Strong experience owning positioning, messaging, launches, and sales enablement.
- Proven track record of sharpening positioning and driving measurable commercial impact.
- Strong experience partnering closely with Sales and GTM teams.
- Experience building or managing small, high‑performing teams.
- Comfortable operating strategically while staying highly hands‑on.
Position Requirements
10+ Years
work experience
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