CRM Marketing Specialist

Responsibilities

• Develop and execute local CRM and email marketing campaigns in close collaboration with local marketing teams
• Ensure effective rollout of automated campaigns across channels using Salesforce Marketing Cloud
• Support omnichannel campaign activation aligned with regional and global strategies
• Create and manage the CRM campaign calendar to ensure consistent and timely delivery
• Coordinate campaign planning across markets, ensuring alignment and efficiency
• Ensure campaigns are delivered on time, within scope, and of high quality
• Collaborate with content and cross-functional teams to define relevant content themes, topics, and formats
• Translate content strategies into engaging CRM campaigns tailored to target audiences
• Drive customer engagement through relevant and personalized communication
• Implement learnings from digital customer journeys into effective campaign execution
• Create campaigns tailored to different audience segments and lifecycle stages
• Continuously optimize messaging and targeting to improve engagement
• Execute EMEA demand generation campaigns to support commercial growth
• Contribute to customer database expansion using tactics such as gamification and lead magnets
• Work closely with the content team to maximize campaign impact
• Monitor campaign performance and KPIs across channels and markets
• Analyze data to identify trends, insights, and optimization opportunities
• Support reporting and provide actionable recommendations for improvement
• Work with dashboards and analytics tools to track effectiveness
• Manage allocated budget in collaboration with the Head of Always-On
• Ensure cost-efficient execution of campaigns and delivery of agreed initiatives
• Track ROI and campaign effectiveness
• Stay up to date on CRM marketing trends, marketing automation, and emerging technologies
• Apply best practices to continuously improve campaign effectiveness and innovation

• Proven experience as a CRM / Email Marketing Specialist within a multinational environment
• Hands-on experience with Salesforce Marketing Cloud (mandatory)
• Strong experience in marketing automation and omnichannel campaign execution
• Understanding of customer journeys, segmentation, and lifecycle marketing
• Experience in B2B and/or B2C environments (both preferred)
• Strong analytical skills with experience in performance tracking and dashboards
• Detail-oriented with strong project and stakeholder coordination skills
• Able to work effectively in a matrix organization with multiple stakeholders
• Proactive, structured, and execution-focused mindset
• Excellent English communication skills.