Media & Creative Effectiveness Intern

Job Details

Internship Media & Creative Effectiveness

Amsterdam | 5-6 months | Full-time

Kantar is the world's leading marketing data and analytics company. We help clients understand people and inspire growth by combining deep human understanding with advanced data, analytics, and technology. Our insights help some of the world's biggest brands make better decisions about their brands, communications, innovation, media investments, and customer experience. In the Netherlands, Kantar works with leading organizations across retail, FMCG, telecom, energy, finance, government, and many other sectors.

Our consultants support clients in building stronger brands and more effective marketing through evidence-based insights.

The Media & Creative team helps clients maximize the impact of their advertising and media investments. We evaluate campaigns across TV, online video, social media, digital, radio, outdoor, and emerging channels to understand what drives effectiveness. Our work combines consumer research, analytics, marketing science, and strategic consulting. We advise clients on questions such as:
Which advertising campaigns are most effective? How can creative executions be improved? Which media channels generate the greatest impact? How should brands optimize their media mix? What drives brand growth and campaign success?

• Support the design and execution of marketing and advertising effectiveness studies
• Managing and overseeing planning and project timelines across multiple clients
• Analyze consumer, media, and campaign performance data
• Translate research findings into compelling insights and recommendations
• Help create client presentations and reports
• Participate in client meetings and internal workshops
• Collaborate with consultants on strategic client challenges

We are looking for an enthusiastic and curious student who is passionate about marketing, media, advertising, and consumer behavior.

• Currently enrolled in a Bachelor's or Master's program in Marketing, Business Administration, Economics, Psychology, Communications, Data Analytics, or a related field
• Strong project management skills and attention to detail
• Affinity with marketing, branding, media, and advertising effectiveness
• Strong analytical and problem-solving skills
• Excellent communication and storytelling skills
• Fluent in English and Dutch (Pre)
• Proactive, curious, and eager to learn
• Nice to Have:
  Experience with Excel, PowerPoint or other analytical tools
• Nice to Have:
  Experience with quantitative or qualitative research methods
• Nice to Have:
  Knowledge of marketing effectiveness, media strategy, or consumer insights

• A challenging and impactful internship within a leading global insights and consulting company
• Direct exposure to high-profile clients and real business challenges
• Coaching and mentorship from experienced consultants and researchers
• The opportunity to develop analytical, consulting, and account management skills
• A collaborative, ambitious, and friendly team environment
• A modern office in Amsterdam with flexible working options
• Internship allowance

Amsterdam, Amsteldijk Netherlands

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow. KANTAR Kantar is the world's leading AI-native marketing data and analytics business and an indispensable brand partner to the world's top companies.

We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future. For information about how Kantar processes your personal data in the job application process, please  to read our candidate privacy notice.