Manager, Acquisition & Media

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At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

This role sits within the EMEA Consumer Engagement team and is part of the regional Marketing function.

The Acquisition & Media Manager will lead acquisition strategy across paid digital channels, working closely withDTCEcommerce, Category Marketing,Merchandising,Creative, CRM,Analytic sand agency partners to deliver traffic, revenue,profitability and customer growth forEMEA’s DTCecommerce business.

• Lead acquisition media strategy for EMEA across paid search, paid social, affiliate, display, video, PLA/shopping, retargeting, and emerging channels.
• Ensure acquisition activity supports broader business objectives, including customer lifetime value, profitability, and retention.
• Balance short-term revenue objectives with long-term customer growth and profitability.
• Lead annual, quarterly, and monthly media planning, including investment allocation across markets, channels, campaigns, and commercial opportunities based on business priorities and performance.
• Identify new growth opportunities across existing and emerging acquisition channels.
• Create regional plans that connect campaign priorities, athlete stories, product moments, and commercial KPIs into clear acquisition media plans.

• Serve as the key point of contact for media partners, setting clear expectations, timelines, operating rhythms, and standards for performance, innovation, and executional excellence.
• Continuously evolve the media operating model, ways of working, and partner ecosystem to ensure the setup scales with business needs.
• Translate business objectives into clear channel strategies, platform KPIs, and optimization priorities while connecting platform performance back to commercial impact.
• Mobilize internal teams and external partners to drive tactical execution, analysis, and optimization across channels.

• Develop business cases for scaling new channels such as Social Commerce, AI Discovery & Search, and Agentic Commerce.
• Create frameworks for testing, learning, and investment decisions.
• Partner with internal stakeholders to turn innovation into repeatable business capabilities.

• Partner with Analytics, Data Engineering, and Martech teams to improve acquisition measurement.
• Champion the adoption of incrementality testing, attribution evolution, and privacy-first measurement approaches.
• Translate complex performance data into clear business recommendations.
• Establish performance benchmarks and investment guardrails.
• Drive a culture of measurement discipline and accountability.

• Lead, coach, and develop team members, building clear development plans and strengthening digital marketing expertise across the team.
• Create clear ownership, accountability, and performance expectations.
• Act as a thought leader for modern ecommerce acquisition, sharing learnings and best practices across the organization.

• 8+ years of digital marketing, performance marketing, media strategy, or customer acquisition experience, ideally within ecommerce, brand, or agency environments.
• Experience managing significant media budgets across multiple markets.
• Proven experience developing digital strategies and campaigns across SEM, paid social, affiliate, display, programmatic, retargeting, and PLA/shopping.
• Proven experience leading agency partners and cross-functional teams.
• Strong commercial and analytical acumen.
• Experience translating data into business decisions.
• Excellent stakeholder management and communication skills.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent professional experience.
• Experience using campaign management, analytics, and reporting tools such as Google Ads, Meta Business Manager, Adobe Analytics, Excel, and PowerPoint.

• Location: This individual must reside within commuting distance from our Amsterdam, The Netherlands office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: Approximately 5-10% of the year based on the business needs.

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