Creative Director, Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions.

Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!

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The Creative Director is a visionary leader responsible for overseeing a team of Art Directors king closely with senior leadership and relevant departments, the Creative Director will lead the concepting and execution of brand-aligned content across all touchpoints.

The Creative Director plays a pivotal role in shaping the Tommy brand through creative leadership, overseeing the development and execution of compelling visual storytelling across all consumer touchpoints. This role partners closely with Marketing, Commercial, Production, and senior leadership teams to ensure all creative output supports the brand vision, business objectives, and consumer journey.

• Play a pivotal role in shaping the Tommy brand through creative that builds the brand and supports the overall business mission and objective to be the no. 1 lifestyle brand in the world.
• Inspire the creative team to produce innovative work that elevates the brand, with close consideration for the consumer journey.
• Collaborate with marketing, commercial, and production teams to infuse creative storytelling and branding across channels, both digital and print.

• Lead, mentor, and empower a team of Art Directors, providing clear feedback.
• Foster a collaborative and dynamic work environment that encourages new ideas and professional growth.

• Oversee the creative process and, together with the Executive Creative Director (ECD), uphold the highest creative standards.
• Ensure that all work presented delivers against the brief and meets high creative expectations.

• Foster the use of AI tools to best express creative ideas during presentations.
• Remain curious about industry trends and the evolving use of AI within creative processes.

• Stay abreast of industry trends, competitor activities, and market developments to keep the brand’s visuals fresh and relevant.
• Integrate new trends and technologies into creative processes.

• Oversee the creative development of seasonal campaigns, lookbooks, and editorials, bringing a holistic creative perspective.
• Partner with production teams to maximize creative impact within available budgets.

• Conceptualize and direct photo shoots, including selecting locations, models, photographers, and stylists.
• Ensure high-quality output and adherence to the brand’s visual standards.