Content Marketing Manager

Описание:
Adyen provides payments, data, and financial products in a single solution for customers such as Meta, Uber, H&M, and Microsoft, serving as a financial technology platform.
* Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Lead content planning for global brand programs and cross-vertical initiatives;
• Define integrated content calendars aligned with business, marketing, and brand goals;
• Develop and implement content production and distribution strategies;
• Collaborate with local and global marketing, design, product, commercial, sales, and agency teams;
• Build the global content strategy and engine with the Team Lead;
• Develop project plans covering resources, timelines, and milestones;
• Prioritize tasks, manage timelines, and keep projects on track;
• Manage in-house and external writing resources;
• Write short-form and long-form copy, including blogs, reports, event materials, ad copy, landing pages, and scripts;
• Brief, review, and manage video content;
• Identify and develop ongoing content programs, series, franchises, and recurring formats;
• Schedule, edit, proofread, publish, and optimize content across platforms;
• Audit content and report on performance data;
• Provide actionable insights for continuous improvement;
• Identify opportunities to scale content production through automation;
• Track industry trends and content marketing best practices.

• 8+ Years of experience in content marketing and editorial or strategic copywriting;
• Experience ideally in B2B tech, fintech, or financial services;
• Proven track record of owning and evolving content strategy;
• Strategic mindset with the ability to connect content initiatives to business, marketing, and commercial goals;
• Ability to use AI to scale output, improve efficiency, and enhance creative quality while maintaining editorial standards;
• Experience shaping compelling video content, developing narratives, and creating strong hooks;
• Understanding of short-form, platform-first video and collaboration with creative teams;
• Deep understanding of the evolving media landscape and B2B content consumption across platforms and formats;
• Strong editorial judgment and a journalistic mindset;
• Ability to simplify complex and technical topics into clear, compelling stories;
• Audience-focused approach and ability to understand merchant motivations, behaviors, and pain points;
• Ability to work independently, take ownership, influence stakeholders, and collaborate across teams, agencies, and freelancers;
• Strong project management skills and ability to manage multiple priorities and deadlines;
• Native-level English with strong writing and editing ability.

• The role is based out of the Amsterdam office;
• The company is office-first and values in-person collaboration.