Senior Director Growth Marketing

Ready for a challenge?

Then Just Eat  might be the place for you. We're a leading global online delivery platform, and our vision is to empower everyday convenience.

Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

The Sr. Director of Growth Marketing is a pivotal leadership position responsible for driving substantial user base expansion across 17 geographically diverse markets, while concurrently overseeing the largest marketing department within the enterprise with a substantial budget surpassing EUR 200 million.

This role plays an instrumental part in scaling the user base, optimizing marketing expenditures to achieve maximal return on investment (ROI), and cultivating a world-class growth organization. You'll strategically leverage data analytics, technological advancements, and innovative methodologies to secure the acquisition of millions of new customers and effectively re-engage previously churned users, directly contributing to the company's revenue growth and reinforcing its market leadership.

We're looking for someone who can live our behaviours of lead, deliver and care, bringing bold, data-driven strategies to push the Just Eat  vision forward across multiple markets. This is your opportunity to shape the future of growth marketing on a global scale, leading teams that move fast, set clear goals, and drive excellence through tech, data, and creativity.

Customer Acquisition & Activation

• Lead global SEM strategies to maximize customer acquisition efficiency through sophisticated keyword management, dynamic advertising optimization, and algorithmic bid strategies, holding teams accountable for delivering scalable growth across all 17 markets.
• Direct extensive app marketing initiatives including ASO and paid app campaigns across diverse advertising networks, setting clear goals to generate high-quality installations and maximize in-app conversion rates.
• Develop and expand a robust global affiliate program by identifying strategic partners, negotiating advantageous terms, and optimizing performance to achieve cost-effective customer acquisition at scale.
• Oversee global SEO strategy, collaborating with product and engineering teams to integrate best practices, ensuring technical excellence and localized approaches that generate significant organic traffic across all markets.

Courier Lead Generation & Supply Excellence

• Formulate and implement marketing strategies to attract close to a million qualified courier leads, utilizing digital channels and performance marketing tactics to ensure adequate supply meets evolving demand.
• Optimize campaigns to deliver target lead volumes by defined regions and courier types while maintaining efficiency levels, staying committed to achieving goals and raising the bar for operational excellence.

Marketing Technology (Mar Tech) Leadership

• Define and continuously develop the marketing technology stack that enables teams to run large-scale campaigns at maximum automation and efficiency, building rapidly and rolling out successes quickly.
• Drive adoption of tools for automation, personalization, customer data platforms, and comprehensive campaign management, collaborating with Data & Analytics, Product, and Tech teams to ensure seamless integration.

Media Science and Measurement

• Lead development of advanced media science capabilities, including sophisticated attribution models (Multi-Touch Attribution, Marketing Mix Modeling), incrementality testing, and comprehensive LTV analysis.
• Define critical KPIs and construct robust reporting frameworks to yield actionable insights into marketing performance, ROI, and budget allocation, cultivating a culture of rigorous experimentation and data-driven decision-making.

Target Setting & Forecasting

• Establish ambitious yet attainable growth targets and KPIs for all customer acquisition channels across 17 markets, setting clear goals and aiming higher to drive excellence.
• Develop robust forecasting models to predict performance, facilitate effective budget allocation, and align with overarching business objectives while owning your results and monitoring progress rigorously.

Performance Optimization & Experimentation

• Foster a culture of continuous improvement and rapid experimentation across all growth marketing initiatives, celebrating team wins and pushing for better outcomes.
• Implement rigorous A/B testing frameworks, analyze results meticulously, and translate insights into actionable strategies to optimize campaign performance, enhance conversion rates, and reduce CAC.

Cross-Functional Collaboration & Stakeholder Management

• Cultivate robust, collaborative relationships with local marketing teams in each of the 17 markets, breaking down silos to ensure global strategies are effectively localized and…