Performance marketing manager for mobile products

Описание:
The client creates next-generation mobile consumer products for a global audience. It is a fast-paced, data-driven organization focused on innovation, continuous testing, and borderless collaboration.
* Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФ

• Own the creation, implementation, and optimization of display and programmatic campaigns for designated markets to drive direct revenue;
  Create banners and publish campaigns;
  Manage high-volume Google Ads Display campaigns and ensure investments generate expected revenue within the given timeframe;
  Use data and analytics tools to evaluate campaign effectiveness and optimize performance;
  Monitor user journeys on live pages and collaborate with the design team to optimize conversion funnels;
  Partner with Business Development, Design, and Data & Tech teams to launch marketing campaigns;
  Develop and execute localized country marketing strategies to grow and maintain market revenue;
  Explain and share marketing actions, test results, and strategies with Country Focus teams;
  Identify and test new marketing verticals, angles, and funnels.

• 4+ Years of hands-on Google Ads Display experience across different verticals
• Mandatory experience in the mVAS or subscription-based business industry
• Ability to segment and analyze large datasets for campaign optimization
• Data-driven mindset, strong analytical thinking, and attention to detail
• Results-driven and performance-focused work ethic
• Willingness to use a continuous test-and-learn approach and run A/B tests
• Proactive problem-solving skills and strong teamwork
• Ability to challenge others and push boundaries to achieve results
• Self-motivation, resilience, and ability to handle complex challenges
• Strong multitasking and project management skills
• Nice to have: knowledge of simple data tools, experience with Meta, Tik Tok, and GMP

• Competitive salary based on market conditions, skills, and experience
• Flexible working schedules
• Personal development, learning, and growth opportunities
• Freedom and budget to attend global conferences, workshops, and training
• Full visa sponsorship and a comprehensive relocation package when applicable
• Company-sponsored activities, including an annual company retreat.