Senior Manager, Brand Marketing, EMEA | Sports Medicine

Work Flexibility:
Hybrid The Job’s Mission:
As Senior Manager Brand Marketing you are the EMEA-wide leader of our Sports Medicine Business. You will lead, develop and inspire a team of seasoned professionals in Brand, Product Management and Sales Enablement – as well as set strategic direction towards market share growth through the formulation and execution of effective marketing plans. Stryker delivers an integrated Sports Medicine product portfolio inclusive of the latest technology for arthroscopic and open shoulder, hip, knee and small joint procedures.

Find out more about our Sports Medicine business via:  This is an exciting opportunity to join one of the world's leading medical technology organizations in our mission of making healthcare better!

In your new role, you will start with a familiarization phase to learn about our portfolio and build relationships with internal/external stakeholders. Lead, develop, and inspire a team of approximately 4 direct reports and 9 indirect reports, fostering a growth‑oriented environment and coaching your team to reach their full potential. In alignment with global strategy and in collaboration with internal stakeholders, define and execute the annual and long‑range marketing strategy/plan for our EMEA Sports Medicine business, ensuring the organization meets growth, profitability, and market‑share goals.

Collaborate closely with EMEA sales leadership to align marketing and commercial priorities, driving market growth. Develop key relationships with industry/market thought leaders, organizations, institutions, key customers, etc. generating strategic insights and deep understanding of customer needs. Lead and oversee EMEA strategies for market access, government affairs and health‑economics initiatives, collaborating closely with key stakeholders to deliver business‑enabling solutions for the sales organization.

Define and execute regional product life cycles, including launch and phase‑out of products. Partner with divisional resources to develop portfolio through new product development, line extensions and M&A activity. Lead the commercialization planning of new product development in partnership with Portfolio teams. Manage branding, messaging, positioning and pricing of assigned brands based on market, customer and competitive insights. Identify education and brand experience opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.

In partnership with Education Manager, create EMEA‑wide, scalable, customer engagement events such as facility tours/events/congresses, hands‑on opportunities, etc. Take the lead in developing Key Opinion Leaders (KOLs) for the brand. Collaborate with the Global Marketing team including upstream and downstream marketing projects. Develop/refine metrics to evaluate the impact of marketing efforts on customer engagement and build deep P&L expertise to understand and influence the financial performance of the Sports Medicine business in EMEA.

Provide analysis of business performance, brand perception and other drivers of future brand performance. Define mitigating actions to deliver on strategy. Identify opportunities and influence cross‑regionally and cross‑divisionally to drive growth and deliver enhanced customer value for our business.

Required:

Bachelor’s degree is required. 10+ years of work experience is required, of which a significant portion is in fields such as international Marketing, Product/Brand Management etc. within industries such as Med Tech, Bio Tech, Pharmaceuticals, healthcare or related. Experience in managing or coaching/mentoring teams is required (4+ years is preferred). Ability to accurately and effectively lead/manage (marketing) projects to ensure timely outcomes, business performance and growth.

Excellent interpersonal communications, persuasion and presentation skills – with proficiency in spoken and written English. You are a sophisticated collaborator and networker capable of leveraging these strengths and relationships effectively within a matrixed organization. Demonstrated…