Performance Marketing Lead – US​/CA

At DPW we're looking for a Growth & Performance Marketing Lead – US/CA to join our team.

As we accelerate our growth in the United States and Canada, we are looking for a Growth & Performance Marketing Lead to take ownership of our growth marketing strategy for the US market. This is not a campaign execution role. You will build and run the growth engine behind DPW New York - using data, experimentation, automation, and performance marketing to grow our audience, drive ticket revenue, generate commercial pipeline, and strengthen DPW's position in the US procurement and supply chain ecosystem.

While the US and Canada are your primary focus, you will also bring your expertise to our EMEA business, supporting DPW Amsterdam with performance marketing, analytics, automation, and growth best practice.

• US and Canada Growth Strategy

• Own and execute the growth and performance marketing strategy for the US and Canadian market, with DPW New York as the primary commercial focus.

• Develop an integrated audience acquisition strategy across paid, owned, organic, partnerships, outbound, and community channels.

• Translate commercial targets into measurable marketing plans covering audience growth, ticket sales, sponsorship pipeline, and brand awareness.

• Build targeted campaigns for key US audience segments, including CPOs, senior procurement executives, technology leaders, solution providers, startups, and other ecosystem stakeholders.

• Identify new channels, partnerships, audiences, and acquisition opportunities that can accelerate DPW’s growth in North America.

• Work closely with Sales and Partnerships to ensure marketing activity translates into measurable pipeline and revenue.

• Own paid acquisition across channels including Linked In, Google Ads, Meta, retargeting, and emerging channels.

• Manage campaign budgets and continuously optimize spend based on CAC, ROAS, pipeline contribution, and revenue.

• Build sophisticated audience segmentation and account-based campaigns targeting priority companies and decision-makers.

• Develop full-funnel campaigns from awareness and engagement through registration, conversion, and commercial opportunity.

• Continuously test creative, messaging, audiences, landing pages, offers, and channels to improve performance.

• Own marketing performance measurement across the complete funnel – from first touch through MQL → SQL → Opportunity → Closed Won.

• Build and maintain dashboards that provide clear visibility into campaign performance, conversion, CAC, ROAS, pipeline, and revenue attribution.

• Ensure tracking across Hub Spot, Google Analytics, advertising platforms, email, website, social, and other acquisition channels is accurate and actionable.

• Identify funnel leakage and work across Marketing and Sales to improve conversion at every stage.

• Move DPW towards increasingly sophisticated, SaaS-style growth and attribution practices.

• Build scalable marketing automation workflows using tools such as Hub Spot, n8n, Salesflow, and other low-code or AI-enabled platforms.

• Develop automated nurture journeys based on audience behaviour, engagement, intent, and funnel stage.

• Improve lead routing, segmentation, scoring, attribution, and lifecycle management.

• Identify opportunities to use AI and automation to increase marketing productivity and campaign effectiveness.

• Create repeatable growth processes that can scale across DPW New York, DPW Amsterdam, and future DPW initiatives.