Social Campaign Manager

Job Description

Your team The HUB team, based in Amsterdam, brings together digital media specialists who manage and activate campaigns for international clients across multiple markets. From our Amsterdam HUB, we work closely with clients, local dentsu teams and global platform partners to translate international strategies into effective activation  goal is to make digital media simpler, smarter and more scalable, while maintaining the quality and local relevance each market needs.

Within the HUB, our Social capability plays an important role in how international brands connect with consumers. We develop and activate platform-native approaches across Meta, Tik Tok, Pinterest, You Tube and other social platforms, balancing brand building with performance. You’ll be part of an international and diverse team in Amsterdam, collaborating with colleagues across different markets, disciplines and cultures. You’ll also work closely with our platform partners and local market teams.

We believe in Value for All — creating a transparent and meaningful exchange between brands, consumers and platforms. We combine collaboration, technology, AI and local market expertise to continuously improve how we deliver digital media for international clients. If you want to develop your social expertise, work with international brands across multiple markets and be part of an ambitious Amsterdam HUB, this role is for you.

As a Social Campaign Manager, you will be responsible for the day-to-day planning, activation and optimisation of paid social campaigns for international clients across multiple markets. You’ll combine platform expertise, data and creative thinking to deliver strong campaign performance and continuously identify opportunities to improve results.

• Manage paid social campaigns from setup and activation through to optimisation and reporting
• Translate client objectives and agreed strategies into effective campaign setups
• Manage audiences, budgets, formats and campaign structures across social platforms
• Monitor performance and proactively identify optimisation opportunities
• Coordinate campaign delivery across different markets and ensure consistency and quality
• Work closely with local dentsu teams to adapt campaigns where local market needs require it
• Collaborate with clients, creative teams, analytics specialists and platform partners
• Use platform capabilities, automation and AI tools to improve campaign effectiveness and efficiency
• Contribute insights and recommendations to client conversations and performance reviews
• Stay up to date with platform developments, trends and best practices

Your role is to ensure social campaigns are delivered effectively across markets and generate measurable value for our clients.

• Deliver high-quality, insight-led social campaigns aligned with client objectives
• Improve performance through continuous optimisation, testing and learning
• Translate campaign data into clear insights and actionable recommendations
• Ensure campaigns are delivered consistently and accurately across markets
• Identify opportunities to improve processes and make campaign activation more efficient and scalable
• Help connect social activity with broader media and marketing strategies
• Develop your strategic expertise and increasingly contribute to client recommendations

• Strong working knowledge of paid social platforms such as Meta, Tik Tok, Pinterest and You Tube
• Understand platform formats, algorithms and key optimisation levers
• Apply platform best practices to improve campaign performance
• Understand how platform capabilities can support different business and campaign objectives
• Continue developing expertise across emerging platforms, tools and capabilities

• Translate agreed strategies into effective campaign setups
• Manage campaign structures, audiences, budgets, targeting and formats
• Independently manage day-to-day campaign optimisation
• Coordinate campaign activation across multiple markets
• Contribute ideas and insights to full-funnel social strategies

• Analyse campaign…