Portfolio Marketing Director

Global Portfolio Marketing Director B2B Marketing | Senior Leadership | Full-time Amsterdam, London, Camebridge

Reports To Head of Corporate Marketing

Direct Reports 5–6 Senior Marketing Managers

Portfolio Scope $450M USD across 6 Markets with 8–12 products in each

Travel Up to 25% (within Europe; occasional global)

We are seeking an exceptional Portfolio Marketing Director to lead go-to-market strategy across a $450M USD portfolio spanning six high-growth B2B market verticals globally. Reporting directly to the Head of Corporate Marketing, you will set the strategic direction for how our solutions are positioned, messaged, and brought to market — orchestrating a team of 5–6 Senior Marketing Managers each accountable for distinct verticals and product lines within them.

This is a high-impact, senior individual-contributor and people-leadership role that sits at the intersection of product, sales, and lifecycle marketing. You will act as the connective tissue between customer and market insight — ICPs, propositions, and win/loss learning — and Commercial’s growth priorities, translating both into a coherent portfolio-level GTM strategy. This complements GTM Excellence, which focuses on the frameworks, capabilities, and processes that enable that strategy to be executed consistently  will be responsible for translating complex, multi-product portfolio stories into clear, compelling propositions that resonate with enterprise buyers and users — driving brand strategy and unification, brand awareness, and market penetration, while balancing the protection of recurring revenue through adoption, usage, and renewal with the acceleration of new revenue through cross-sell, upsell, and new-logo acquisition.

Commercial, Portfolio Marketing & GTM Excellence Serve as the connective tissue between customer and market insight — ICPs, personas, propositions, win/loss learning, and competitive intelligence — and Commercial’s growth and market priorities, ensuring both inform one unified portfolio-level GTM strategy;
Operate within a clear three-way delineation:
Commercial sets growth and market priorities and investment decisions for each vertical;
Portfolio Marketing translates these into customer-led portfolio propositions, positioning, and GTM strategy; GTM Excellence provides the frameworks, capabilities, and processes that enable consistent execution of that strategy at scale;
Partner closely with Commercial Directors on priority-setting and investment trade-offs for each market vertical, and with GTM Excellence on turning approved strategy into repeatable, scalable execution frameworks — keeping strategy-setting (Portfolio Marketing) distinct from execution enablement (GTM Excellence) to avoid overlap.

Define segment-level ICPs (Ideal Customer Profiles), buyer and user personas, brand strategy & positioning in line with customer outcomes, and competitive positioning frameworks for each of the 6 target markets; ensure these are consistently applied across content strategy, campaigns, and the sales cycle;
Own and evolve the overarching portfolio narrative across all 6 market verticals, totaling 15 products at the level 2 and 3 product architecture levels; ensure coherent cross-sell and upsell storylines that ladder up to a unified value proposition and brand strategy for each vertical, coherent with the Corporate Markets and Elsevier brand strategies;
Lead annual and quarterly go-to-market planning for each of the six market verticals, aligning with Product Management, Commercial Directors, and Sales leadership on priorities, investment levels, and success metrics;
Utilize and improve a portfolio-wide insights programme — voice of the customer, competitive intelligence, value positioning for customer outcomes, validated proof points, win/loss analysis, analyst relations input, and battle card positioning — feeding both Commercial’s priority-setting and GTM Excellence’s execution frameworks;
Partner with Product Management on product launches (major and minor), delivering value proposition and market positioning for each…