Influencer marketing strategist L'Oréal

Do you want to shape digital strategies for one of the world’s biggest beauty brands, where influencer marketing and creativity drive real impact? Are you passionate about turning data and consumer insights into standout campaigns for L’Oréal, bridging analytics, innovation, and big ideas all the way from strategy to execution? Then this Strategist role is your perfect challenge!

Strategist L’Oréal by SAMY x team5pm

As a Strategist, you’ll take ownership of shaping multichannel strategies for some of the world’s most recognized brands. Your focus? Combine deep consumer insights, company ambitions, and full-funnel thinking to develop digital solutions that drive results. Whether you’re collaborating with creative minds, influencers, or the data experts at team5pm and L’Oréal, you champion the belief that the smartest campaigns start with data, not just end with it.

You connect the dots between insights and execution, always finding new ways to bring brands to life and push boundaries across all digital touchpoints.

• Develop and implement bold, data-driven multichannel strategies that align business objectives, consumer needs, and brand ambitions.

• Turn consumer journeys, market trends, research, and campaign data into clear strategic and creative recommendations.

• Support the analysis of Trend Hacking, Annual Year Management, and CDMO monthly reports, translating insights into actionable opportunities.

• Recommend the right formats, platforms, channels, and media approach to maximise campaign impact.

• Drive strategic alignment across L’Oréal divisions, identifying synergies while protecting each brand’s unique positioning.

• Act as the link between data, creative, media, influencer marketing, and execution teams to deliver cohesive campaign plans.

• Work closely with Account Managers and promotional teams to ensure campaign objectives, priorities, and deliverables are clear.

• Monitor performance, identify optimisation opportunities, and continuously improve campaigns based on results, market trends, and consumer insights.

• 4+ years of experience in digital planning, strategy, media, or a similar role, preferably in a fast-paced agency or client environment.

• Strong experience in developing data-driven, multichannel campaign strategies.

• Able to translate research, analytics, and consumer insights into practical strategic and creative direction.

• A collaborative communicator who can connect data, creative, media, and account teams around a shared plan.

• Proactive, organised, and comfortable coordinating multiple stakeholders, projects, or teams.

• Passionate about digital marketing, innovation, consumer behaviour, and new strategic approaches.

• Native-level Dutch and fluent English, both written and spoken. French is a plus.

At team5pm we´ve been developing creative content that resonates with target audiences and drives conversions. With deep platform-specific expertise powered by insights into consumer search and viewing behavior, we help brands generate attention, boost preference and achieve results on social media. And SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands.

Together, team5pm and SAMY we partner with leading clients like L'Oréal and Barilla to develop their influencer marketing campaigns. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America and Africa) and operating in 55 markets, SAMY and team5pm serve over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.