Portfolio Marketing Director

NLD Amsterdam (Radarweg) London Wall Cambridge Full time R117772 Global Portfolio Marketing Director B2B Marketing | Senior Leadership | Full-time Amsterdam, London, Came bridge Reports To

Head of Corporate Marketing

5–6 Senior Marketing Managers

$450M USD across 6 Markets with 8–12 products in each

Up to 25% (within Europe; occasional global)

We are seeking an exceptional Portfolio Marketing Director to lead go-to-market strategy across a $450M USD portfolio spanning six high-growth B2B market verticals globally. Reporting directly to the Head of Corporate Marketing, you will set the strategic direction for how our solutions are positioned, messaged, and brought to market — orchestrating a team of 5–6 Senior Marketing Managers each accountable for distinct verticals and product lines within them.

This is a high-impact, senior individual-contributor and people-leadership role that sits at the intersection of product, sales, and lifecycle marketing. You will act as the connective tissue between customer and market insight — ICPs, propositions, and win/loss learning — and Commercial’s growth priorities, translating both into a coherent portfolio-level GTM strategy. This complements GTM Excellence, which focuses on the frameworks, capabilities, and processes that enable that strategy to be executed consistently at scale.

You will be responsible for translating complex, multi-product portfolio stories into clear, compelling propositions that resonate with enterprise buyers and users — driving brand strategy and unification, brand awareness, and market penetration, while balancing the protection of recurring revenue through adoption, usage, and renewal with the acceleration of new revenue through cross-sell, upsell, and new-logo acquisition.

• Serve as the connective tissue between customer and market insight — ICPs, personas, propositions, win/loss learning, and competitive intelligence — and Commercial’s growth and market priorities, ensuring both inform one unified portfolio-level GTM strategy;

• Operate within a clear three-way delineation:
  Commercial sets growth and market priorities and investment decisions for each vertical;
  Portfolio Marketing translates these into customer-led portfolio propositions, positioning, and GTM strategy; GTM Excellence provides the frameworks, capabilities, and processes that enable consistent execution of that strategy at scale;

• Partner closely with Commercial Directors on priority-setting and investment trade-offs for each market vertical, and with GTM Excellence on turning approved strategy into repeatable, scalable execution frameworks — keeping strategy-setting (Portfolio Marketing) distinct from execution enablement (GTM Excellence) to avoid overlap.

  Portfolio & Go-to-Market Strategy

• Define segment-level ICPs (Ideal Customer Profiles), buyer and user personas, brand strategy & positioning in line with customer outcomes, and competitive positioning frameworks for each of the 6 target markets; ensure these are consistently applied across content strategy, campaigns, and the sales cycle;

• Own and evolve the overarching portfolio narrative across all 6 market verticals, totaling 15 products at the level 2 and 3 product architecture levels; ensure coherent cross-sell and upsell storylines that ladder up to a unified value proposition and brand strategy for each vertical, coherent with the Corporate Markets and Elsevier brand strategies;

• Lead annual and quarterly go-to-market planning for each of the six market verticals, aligning with Product Management, Commercial Directors, and Sales leadership on priorities, investment levels, and…