Senior Paid Social Consultant

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

This role is part of our Creative & Media team based in Rotterdam and Amsterdam. Our team is a vibrant mix of talents, ranging from Creatives, Influencer Marketers, Brand & Content Strategists to Account Managers, Programmatic and Marketing Automation Consultants. Together, we blend imaginative storytelling and performance-driven strategies with cutting-edge technology to create engaging digital experiences that build lasting relationships with our clients.

We are looking for a Paid Social Specialist (div/f/m) who is characterized by a high degree of pro-activeness, openness to learn, and a can-do mentality and who is burning to further develop and, above all, to contribute their passion in the field of Paid Social.

• Development, set-up and optimization of paid social campaigns across platforms like Meta, Tik Tok and Linked In

• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients

• Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization

• Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction

• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans

• Identifying and defining target audiences for effective ad targeting

• Collaborating with design teams to create compelling visuals or videos for ad campaigns

• Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.

• Are open-minded and eager to learn more and develop your skill set

• Work thoroughly, manage campaigns accurately and have an eye for detail

• Always keep an oversight, even when various tasks are at hand

• Have an analytical skillset

• Have at least 3 years of experience with hands-on paid social projects

• Have an understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel, Pivot and platform data

• Have experience with testing such as incrementally studies, and brand or search lift studies

• Have experience managing campaign budgets above 100K

• Have collaborative skills for working with cross-functional teams, clients, and stakeholders

• Have experience with social advertising tooling such as smartly, hunch, adverity and/or sprinklr

• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas

• Have a passion for (Paid) Social and are always up to date for news and trends

• Are able to effectively allocate and manage campaign budgets to achieve desired outcomes

• Proficiency in the Dutch language is a must

• A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year.

• 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days.

• DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs.

• Stay happy and healthy with a contribution to your health through the Open Up platform, gym and wellness discounts, and healthy lunches at the…