Senior Global Marketing Automation Specialist

Are you passionate about creating seamless customer experiences through marketing automation? Do you thrive at the intersection of marketing, technology, data, and customer engagement?

We're looking for a Senior Global Marketing Automation Specialist to join our Global Digital Marketing team. In this role, you'll be responsible for designing, implementing, and optimising automated customer journeys that drive engagement, conversion, and retention across both B2B and B2C audiences. You'll play a key role in shaping our global CRM marketing capabilities and helping evolve our wider Mar Tech ecosystem.

• Manage and optimise our marketing automation platform
• Design and enhance customer lifecycle journeys across candidate and client audiences
• Build audience segmentation and personalisation strategies to improve engagement
• Develop and manage lead nurturing and lifecycle marketing programmes
• Support CRM data quality, consent management, and compliance processes
• Collaborate with Digital Marketing, IT, Data & BI, Website Performance, and Content teams to improve integrations and customer experiences
• Monitor campaign performance and identify opportunities to increase efficiency, conversion, and ROI
• Act as a subject matter expert for marketing automation best practices and process improvement initiatives

• 5-8+ years' experience in Marketing Automation, CRM Marketing, Marketing Operations, or a similar discipline
• Hands-on expertise with enterprise marketing automation platforms
• Proven experience building and optimising automated customer journeys and lifecycle programmes
• Strong knowledge of audience segmentation, lead nurturing, and personalised engagement strategies
• Understanding of CRM systems, customer data structures, and marketing technology integrations
• Data-driven mindset with experience analysing campaign performance and driving continuous improvement
• Strong stakeholder management and communication skills
• Experience working within a global or multi-market organisation is a plus
• Bachelor's degree in Marketing, Business, Communications, Technology, Data, or a related field

This role is hybrid and requires 2 days in our Amsterdam office.

Join a collaborative global team where you'll have the opportunity to influence customer experience at scale, drive innovation across our technology stack, and make a measurable impact on marketing performance. You'll work with talented teams across Marketing, Technology, Data, and Commercial functions while helping shape the future of our customer engagement strategy.

We’re committed to ensuring for our colleagues, candidates and communities, that all processes are equitable, and everyone is treated with fairness and dignity where everyone belongs, is valued and is connected. If you need any assistance or reasonable adjustments in submitting your application, please let us know, and we’ll be happy to help.