Tellent has Customer Expansion Marketing Manager

[Vacancy] tellent has a position for Customer Expansion Marketing Manager

Functie Customer Expansion Marketing Manager

tellent is directly looking for:

As a Customer Marketer for the Benelux, you own the strategy and execution for activating and engaging our existing customer base. Your primary mandate is to turn customer insights, campaigns, and programs into measurable commercial impact, with an initial focus on generating a consistent flow of high-quality, sales-ready meetings for Sales and Account Management.

In parallel, you design and scale long-term customer marketing engines, including advocacy, lifecycle engagement, and community initiatives, that drive retention, expansion, and brand affinity. Operating at the intersection of marketing, sales, and customer success, you lead customer marketing initiatives end-to-end, balancing short-term revenue impact with sustainable customer growth and lifetime value.

• Meetings booked
• Closed won ARR

You are part of the Benelux Marketing team and work closely with:

• Customer Success
  – signals, timing, customer context
• Product Marketing
  – value propositions, messaging, and use cases
• Performance Marketing
  – segmentation, dashboards, and reporting

You report to the Head of Marketing and are a trusted sparring partner for the revenue teams within the Benelux.

During the first 3 months:

You quickly become proficient with the platform and develop a deep understanding of our ICPs, customer segments, and product usage. You work with customer data and dashboards to identify commercial opportunities and translate these directly into action-oriented initiatives with clear CTAs focused on booking meetings.

You launch your first meeting-driven customer activations, support customer webinars, and develop local customer messaging and content. The focus is clear: demonstrable ROI and visible impact in the form of booked conversations.

Within 6 months:

After six months, you independently run meeting- and pipeline-driven customer campaigns and take ownership of activating existing customers toward upsell and cross-sell conversations. You continuously optimize timing, messaging, and channel selection, ensuring a predictable flow of high-quality meetings.

You also start building more structured customer marketing initiatives, such as:

• Targeted lifecycle programs to improve onboarding or accelerate feature adoption
• Initial customer advocacy initiatives (e.g. use cases, quotes, customer-led webinars)

After 1 year:

After twelve months, you have full ownership of customer-to-pipeline marketing in the Benelux. You manage against clear KPIs, continuously optimize based on data, and know how to make commercial impact scalable and sustainable.

You build and scale:

• Customer advocacy:case studies, customer stories, testimonials, and speaking opportunities
• Lifecycle engagement programs
  that drive retention, adoption, and expansion
• Community and feedback initiatives (such as input for a Customer Advisory Board or Voice of the Customer programs) in close collaboration with Product Marketing

You are the regional point of contact for customer growth and provide strategic input on how marketing contributes to both short- and long-term value creation.

• Develop and execute commercially focused customer activation campaigns
• Build multichannel campaigns (email, in-app, webinars, events) with clear CTAs
• Actively collaborate with Account Management to initiate upsell and cross-sell conversations
• Coordinate customer webinars, use-case sessions, and events with conversion goals
• Set up and expand customer advocacy (case studies, quotes, testimonials)
• Design lifecycle programs to optimize onboarding and feature adoption
• Collaborate with…