Brand Director

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flatexDEGIRO SE operates the leading and fastest growing online brokerage platform in Europe. Based on modern, in-house state-of-the-art technology, customers of the flatex and DEGIRO brands are offered a wide range of independent products with execution on top TIER 1 exchanges. The technological edge, high efficiency and strong economies of scale enable us to continuously improve our service offering for clients and to set leading standards in terms of product, price and platform quality.

With more than 3,5 million customer accounts and more than 75 million securities transactions processed in 2025, flatexDEGIRO is the largest retail online broker in Europe. In times of bank consolidation, growing digitalization and the immanent need of millions of Europeans to take their financial future into their own hands, flatexDEGIRO is ideally positioned for further profitable growth.

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As our Brand Director for DEGIRO and Deputy to our CMO, you will define and lead the overarching brand strategy across Europe, ensuring a strong, consistent, and differentiated brand presence across all customer touchpoints. You will lead the evolution of our brand ecosystem—from design and campaigns to social media, activation, and editorial—while translating business priorities into impactful brand experiences that support sustainable growth.

In this role, you will work in a highly international environment and collaborate closely with multiple senior stakeholders and functions across the organization.

• Define and drive the long-term brand strategy, positioning, and narrative across European markets
• Translate business priorities into compelling and differentiated brand propositions
• Ensure a consistent yet locally relevant brand experience across markets, cultures, and customer journeys
• Drive brand relevance, trust, and awareness in a highly competitive fintech landscape
• Lead the development and execution of integrated, multi-channel brand campaigns across Europe
• Oversee creative direction and ensure consistency across all brand touchpoints
• Drive full-funnel brand activation initiatives - from awareness and engagement to conversion and retention
• Shape strategic brand partnerships, activations, and growth initiatives to strengthen market positioning
• Own the social media strategy and editorial direction across platforms and markets for DEGIRO
• Lead and inspire a high-performing international team consisting of Brand Designers;
  Native Brand & Social Media Marketers & Activation Marketers
• Work closely together with the PR function in Berlin, the Markets function, the Media, Partnerships & Education team, as well as Country Managers in Amsterdam to ensure strong alignment between brand, product, communication, and local market execution
• Act as a senior brand ambassador internally and externally, influencing stakeholders across functions and geographies
• Own key brand KPIs including awareness, consideration, engagement, and commercial contribution
• Establish measurement frameworks and continuously optimize performance based on insights and market data
• Ensure brand investments are aligned with business priorities, customer needs, and growth ambitions

• 10+ years of experience in brand leadership, marketing, or related senior commercial roles
• Proven track record of building, transforming, and scaling strong consumer brands in dynamic environments
• Deep expertise across brand strategy, creative direction, campaigns, storytelling, and social media/editorial ecosystems
• Strong experience in social media…