Manager, Social Media Insights & Community
Listed on 2026-09-18
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Marketing / Advertising / PR
Social Media Marketing, Brand Ambassadors & Brand Management, Digital Marketing
Be part of an iconic story.
TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions.
Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!
(You Tube, Instagram, Tik Tok)
The Global Social Media team, part of the Global Consumer Engagement team, is responsible for developing all social media strategies and implementing how we show up as a brand across social media channels for both Tommy Hilfiger and Tommy Jeans.
The Global Social Media team’s vision is to:
This role sits within the Community & Insights function of the Global Social Media team, part of Global Consumer Engagement, within Tommy Hilfiger’s Global Marketing organization.
As Manager, Social Insights & Community
, you will lead Tommy Hilfiger’s social intelligence capability by transforming social conversations, consumer behavior, competitive activity, and cultural trends into actionable insights that inform strategic business decisions. You will provide the business with a clear understanding of brand health, emerging opportunities, potential risks, and campaign performance to help keep the brand culturally relevant and consumer-centric. In addition, you will provide backup support Community Management, ensuring continuity of community management operations and brand protection when required.
- Own the global social intelligence strategy, ensuring listening capabilities, governance, dashboards, and reporting frameworks deliver accurate, scalable, and actionable business insights.
- Lead the development and continuous optimization of social listening methodologies, including new technology, tooling, social platforms, LLM, Boolean queries, taxonomy, dashboards, and reporting standards.
- Identify and translate emerging consumer behaviors, cultural movements, industry trends, and global events into strategic opportunities, risks, and recommendations for the business.
- Provide thought leadership on brand health by monitoring conversation trends, sentiment, share of voice, and cultural relevance across priority markets.
- Lead competitive intelligence by benchmarking Tommy Hilfiger against key competitors, identifying whitespace opportunities and informing strategic decision-making.
- Own executive reporting on industry developments, including market reports, competitive intelligence, consumer insights, and brand performance.
- Drive data-informed talent, ambassador, and partnership recommendations by evaluating audience fit, cultural relevance, sentiment, and brand alignment.
- Translate complex data into clear business recommendations that influence campaign strategy, communications planning, and marketing…
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