Brand & Marketing Specialist

At BYBORRE® we're looking for a Brand & Marketing Specialist to join our team.

Location:

Amsterdam
FTE (40h/week)
Final date to receive applications:

October 15th 2026

Start date:

October/November 2026

There is nothing in life we use more than textiles, yet the journey behind them is rarely questioned. At BYBORRE®, we're on a mission to change that: merging the physical and digital worlds of textile creation to unlock material innovation and build a transparent, responsible supply chain. From our own knitting lab in Amsterdam, we create responsible knitting textiles working with brands, architects, designers and end consumers to prove that responsible and custom textiles can be a game changer.

It's a movement to challenge the norms of the industry, and we invite you to be part of it.

As Brand & Marketing Specialist at BYBORRE®, you will be the creative compass for our brand. The person who shapes and executes brand and marketing strategy but just as importantly, you will set the creative tone for the work our team produces, giving hands‑on direction to keep everything coherent, aesthetically sharp and on‑brand. This role is perfect for someone passionate about crafting impactful campaigns and activations that bring our brand to life across diverse channels.

From social media to event planning, SEO, and campaign coordination, you'll ensure every marketing initiative aligns with BYBORRE®'s brand and goals.

We need someone who is ready to get up to speed fast, who is a hands‑on brand and marketing strategist with a design eye that resonates deeply with BYBORRE®’s customers of today and tomorrow. You bring knowledge of the design world and a network within it and know how to put those connections to work for the brand. It's a highly collaborative position, closely tied to our Commercial, Product, and Operations Teams.

You won't be managing a team, but you will be the brand reference point for the marketing work that goes out the door.

On a day-to-day basis, you will cover:

• Marketing strategy development:
  Turn BYBORRE®’s established brand fundamentals into actionable B2B marketing strategies that drive brand awareness, lead generation, traffic, and conversions, while aligning all efforts with BYBORRE®’s long‑term growth goals and brand messaging.

• Go-To-Market (GTM) strategy and coordination:
  Oversee the planning, coordination, and execution of GTM initiatives, working closely with BYBORRE®’s customers on joint product launches. You will ensure seamless communication and execution to maximize impact.

• Content strategy and execution:
  Develop and execute content strategies while maintaining an elaborate content calendar for BYBORRE®’s digital channels. You’ll work hands‑on alongside a junior content creator and junior brand designer to produce engaging, on‑brand content that engages target audiences and drives measurable results.

• Project management:
  Manage the full lifecycle of key marketing projects and events, from strategic planning to hands‑on execution. You will ensure projects are completed on time, within budget, and aligned with overarching business goals, while collaborating with internal teams and external partners.

• You get involved: checking people in at an event one night, presenting brand strategy to a shareholder the next.

  Nice to have — not a must, but a definite plus:

  • SEO & SEA optimization:
    Lead SEO and SEA efforts, managing both organic and paid campaigns to maximize brand reach, drive traffic, and generate qualified leads. You’ll apply data‑driven insights to continuously optimize campaigns.

  • Marketing automation and data analytics:
    Implement marketing automation strategies to segment audiences, nurture leads,…