Regional Product Marketing Lead; Benelux

The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision are to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting-edge technology and a customer-centric approach.

Our cars have arrived in Europe, and with several markets on our expansion roadmap, there has never been a better time to join the team.

Our team is looking for a Regional Product Marketing Lead. This role is the local extension of Zeekr Europe’s SDV Product & GTM department, in charge of securing the local launch readiness and a successful initial market introduction.

You will take the lead in providing market feedback on the Product Performance that will be integrated into the Life Cycle Management (LCM) measures development.

This role is composed by two phases:

In the product launch phase, you will oversee all aspects of the local launch process, including coordination with marketing, sales, after-sales, and logistics teams to ensure a seamless and successful market introduction.

After the market introduction you will monitor the regional product performance and co-create appropriate LCM-activities to meet the commercial targets.

• Alignment of all local departments during launch preparation,
• Co-developing the product guide and cascading new product information throughout the regional organizations and work streams,
• Translating the right product messaging and assets. Adaptation of marketing collateral in local languages,
• Driving the Local launch events in the Region,
• Own and maintain the Local Product Website content,
• Product Performance Measurement and Monitoring after launch as input for post-launch activities.

• Act as the local Product Specialist (incl. connectivity) for retail locations, businesspartnersand media.
• Train and support field staff on product knowledge.
• Act as the local Product Specialist (incl. connectivity).
• Monitor and evaluate short term Regional commercial performance.
• Developing and proposing local tactical programs with relevant stakeholders (markets, after sales, R&D) to ensure business case volumes and financial targets are met.
• Driving the local Quarterly Campaign Planning process from Product, being the regional contact window with the Sales & Markets.
• Co-developing local short term tactical product campaigns.

• Monitoring competitor pricing across trims, options, and region and analyzing competitor volume developments in the Markets. Provide input on market developments to HQ (dealer offerings, margins, taxation, etc.).
• Report pricing & volume information/analysis to HQ.
• Provide all required information to JATO, and be the contact person.
• Co-creation of tactical commercial pricing per product/market.
• Analyze and develop local digital product pricing propositions.

• Implement & activate the connectivity product offer in the market
• Cascading and educating the local organization on the connectivity strategy and product portfolio
• Own the local connectivity process

• Understanding the dealer/importer automotive business model.
• Strong project management skills, with a proven ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Ability to align regional sales &…