Copywriter & Social Media Specialist

A Job Extraordinary!
You dare to be unexpected, eclectic, rebellious and always on the edge of commercial reality and cultural interest. You give an extra touch of creativity and beauty to our brand that is so exquisitely welcome.
You have a way with words that lands exactly on Moooi's tone of voice, whether it's a social caption or a press release. You stay curious about language, design, and culture, and connect the dots between a campaign, a customer, and a brand. You turn ideas into action, keep people in the loop, and catch what others miss, holding your own work to a high standard.

And when a better idea comes along, you're quick to drop your own.

Craft on-brand copy across all our channels and touchpoints, translating marketing goals into clear, engaging, and persuasive messages tailored to specific audiences.

Write PR copy, press releases, and internal communications.

Safeguard and evolve Moooi's tone of voice and brand identity, ensuring consistency across all internal and external communications.

Consult and guide the organization on everything copy-related, contributing practical solutions to messaging and tone challenges across channels.

Manage third-party copy, such as copy written by our brand partners, ensuring it aligns with our brand guidelines.

Interview designers, e.g. before product introductions, to create the perfect copy for new products.

Develop product and collection naming, especially for new introductions.

Create and maintain our content planning, in close collaboration with the Marketing team on campaigns, product launches, and events.

Handle crisis communication when needed.

Conduct audience research – what truly engages and triggers our customers?

On top of your copywriting responsibilities, there's room to grow into supporting our social media presence — think proposing content ideas and campaign concepts, contributing to our social media calendar, occasionally covering events live, and keeping an eye on what's performing well. This isn't core to the role, but valuable if you already have this experience or want to develop it.

Further, as a creative, we'd appreciate your involvement in brainstorms for creative concepts and more.

It is beneficial if you have experience in writing copy for media relations, social media, email marketing, sales promo's, web content etc. Experience in InDesign preferred so you can support turning copy into deliverables using existing templates.

In more detail, where is copy needed:

Product copy, inspirational and product focused

Web stories and website copy

Video scripts

Podcast

Brand/licensing partners copy

Printed materials (Magazine, book, flyers, etc.)

Advertisement copy

You are a dedicated and creative team player with a lot of positive energy who loves design, aesthetics and high-end interiors.

Further, it would be much easier for you and us, if you:

have similar experience in another job;

have experience with InDesign and Figma to implement your copy in fixed templates for several deliverables (sales promo's, press release etc.);

have experience with website back end content systems to create special web content;

have affinity with social media management and a basic understanding of SEO principles;

are a creative thinker and love challenging convention;

strongly understand current industry tools and have the ability to adapt to new technologies;

have affinity in drafting communication plans;

are fluent in written and spoken English – Dutch is an advantage;

are driven by curiosity, humility and a passion for doing great work;

can work on several projects simultaneously and under time pressure and you remain effective under tense circumstances.

Full-time employment in a passionate…