Global Senior Manager - Digital Shelf and e-Commerce

Global Senior Manager - Digital Shelf and e-Commerce

As Senior Manager, Digital Shelf and e-Commerce you will build and strengthen Philips’ global Digital Shelf capability, setting the strategy, operating model, measurement standards, governance, tools and ways of working that enable Business Units and Regions to improve product discovery, content quality and conversion  will translate Digital Shelf insights into commercial action and partner with Business Units, Regions, eRetail, Key Account and Marketing teams to support adoption and measurable growth.

This is a strategic yet hands‑on leadership role requiring deep Digital Shelf expertise, strong commercial acumen and the ability to translate insight into action across Markets and Business Units. You will combine capability building, stakeholder influence and practical application to drive measurable improvements in product discoverability, content quality, conversion and commercial performance.

• Build and lead Philips’ global Digital Shelf Excellence capability, including the vision, roadmap, operating model, governance, measurement framework and learning agenda that enable Business Units and Regions to execute effectively.
• Translate the Digital Shelf strategy into a commercial narrative: quantify the revenue, traffic and conversion impact of Digital Shelf and PXM investment.
• Define and govern Philips’ global Digital Shelf measurement framework—including KPIs, scorecards, benchmarks and reporting—to enable consistent performance tracking across priority retailers, marketplaces, Businesses and Markets.
• Partner with Business Units and Markets to translate Digital Shelf performance data into practical insights and guidance that improve execution across priority retailers and marketplaces.
• Own the global Digital Shelf strategy, tooling, governance and capability roadmap; enable Business Units and Markets through tools, best practices and capability building, with shared accountability for adoption and business outcomes.
• Use Digital Shelf data to identify the biggest growth opportunities and convert insights into prioritized actions for eRetail and Key Account teams.
• Shape how Philips product content is adapted and pushed to our key customers in partnership with extended teams (PIM/PXM, DAM, syndication and analytics capabilities) to create more efficient, scalable product content that is in line with Philips’ AI discovery guidelines (GEO/SEO).
• Act as an advisor to senior commercial and marketing stakeholders, using evidence to strengthen joint business plans, retailer reviews and investment decisions.
• Lead change and adoption by creating a community of Digital Shelf practitioners and equipping Business Units and Regions.

• Bachelor’s or Master’s degree in Business, Marketing, Digital Commerce, E-Commerce, Digital Strategy, Data & Analytics, or a related field.
• At least 5-10 years of experience in Digital Shelf, Digital Commerce, eRetail, e-category management, digital trading, marketplace management or Commercial Excellence.
• Experience with Digital Shelf analytics platforms such as Profitero, NielsenIQ, Stackline, Data Weave or Amazon Brand Analytics and the ability to turn data into commercially compelling recommendations.
• Proven practical experience managing and improving Digital Shelf performance for consumer brands across major retailers and marketplaces.
• Proven experience in a global or regional role within a large, complex matrix organisation, with a strong understanding of how retailer ecosystems, consumer behaviour and commercial models vary across markets.
• Experience partnering with eRetail, Key Account and commercial teams, ideally through Joint Business Planning and retailer performance reviews.
• Familiarity…