Senior Manager Marketing, Rare Diseases Europe

Build our future together:
At Regeneron, we use science and innovation to develop life-changing medicines for people with serious diseases. We are seeking a Senior Manager Marketing Rare Disease Europe & UK to join our Global Rare Disease team, supporting our European and UK business in a hybrid work model. In this role, you will shape and execute regional brand strategy, deliver omnichannel marketing campaigns, and drive cross-functional initiatives that translate strategy into impactful country-level execution while collaborating with commercial, medical, market access, regulatory, compliance, and country teams.

Multiple locations available Munich, Germany / Paris, France / Dublin, Ireland / Milan, Italy / Amsterdam, The Netherlands

Hybrid

• Co‑lead European brand planning, including situation analysis, positioning, messaging, and annual tactical planning to translate global strategy into regional and local execution.
• Lead the design, delivery, and optimization of omnichannel healthcare professional campaigns, including approved email, e‑detailing, web, digital media, and congress‑linked activities.
• Direct the development of promotional and disease education materials through approval, coordinating MLR routing, review cycles, version control, localisation, and compliance requirements.
• Manage creative, digital, media, and congress agencies, including scopes of work, budgets, timelines, and performance reviews.
• Partner with Commercial Operations and Strategic Customer Engagement teams to deliver field‑ready tools and define CRM configuration and targeting requirements.
• Own commercial training programs, including disease‑area, product, competitive, onboarding, launch, and sales meeting content in partnership with field leadership and training teams.
• Co‑lead European and international congress strategy and execution, including objectives, content planning, speaker logistics, digital amplification, and compliance oversight.
• Thrive in a highly autonomous environment, building alignment across cross‑functional teams and balancing competing priorities to deliver a unified marketing plan.

• Bachelor’s degree in life sciences, business, or marketing, or equivalent experience; advanced degree or MBA is an advantage, and 8-10+ years of progressive commercial experience within the pharmaceutical or biotech industry, including 3+ years in a product, brand, or marketing role.
• Proven multi‑country or regional European marketing experience.
• Experience in product launch, product management, and/or campaign execution within the pharmaceutical industry, ideally in a major European market.
• Experience designing and executing omnichannel marketing campaigns.
• Launch experience in a rare disease or specialty setting is preferred.
• Solid understanding of the EFPIA Code and/or applicable national industry codes is preferred.
• Prior field sales or sales‑facing experience is preferred.

Salary Range (annually) €81,375.00 - €

Where necessary, we disclose salary ranges for roles in all countries in which we operate. The final offer will be determined within the relevant range based on the country of employment, specific role level, and your skills and experience. In some countries, collective bargaining agreements (CBAs) may apply and influence certain elements of pay or benefits.

• Regeneron offers a competitive and comprehensive total rewards package which may include, depending on country and role: annual bonuses or other incentive plans, equity awards, pension or retirement benefits, 401(k) company match, health and wellness programs, fitness centers, insurance benefits (e.g. medical, dental, vision, life and disability), paid time off, and family support…