Global Digital Marketing Manager H​/F - Beauty & Personal Care

IMCD Group is a global market-leader in the sales, marketing, and distribution of speciality chemicals and ingredients. Its result-driven professionals provide market-focused solutions to suppliers and customers across EMEA, Americas and Asia-Pacific, offering comprehensive productportfolios ranging from home, industrial and institutional care, beauty and personal care, food and nutrition and pharmaceuticals to lubricants and energy,coatings and construction, advanced materials, and synthesis.
The IMCD Group realised revenues of EUR 5,160 million in 2023 with over 4,300employees in more than 50 countries. IMCD's dedicated team of marketing,technical and commercial experts work in close partnership to tailorbest-in-class solutions and provide value through expertise for around 60,000customers and a diverse range of world-class suppliers. IMCD shares are tradedat Euronext, Amsterdam (IMCD)

To support the Beauty & Personal Care Business Group growth strategy, the Global Digital Marketing Manager oversees the implementation of digital marketing activities across marketing and communication channels. The role brings together campaigns’ execution, websitesmanagement, digital marketing tools, performance analytics and project coordination in an international environment.
As part ofthe company’s marketing network, the Global Digital Marketing Manager works inclose collaboration with the Group Digital Marketing team to coordinate the implementation of the Group Digital Marketing strategy across the Beauty &Personal Care Business Group, while staying up to date with internal processes,evolving tools and guidelines. The role works hand in hand with the local

Marketing & Sales teams across countries to support consistent and effective delivery of digital marketing activities. The role reports directly to the Global Marketing Director, collaborating closely with the Global Marketing Team on activities and priorities.

• Create global and regional campaign assets and workflows across all channels, including emails, websites, webinars and social media ads.
• Coordinate & support global and regional campaign implementation at country level with local Marketing Managers, including the local adaptation of emails and web content.
• Optimize campaign workflows based on previous campaign performance.
• Work closely with the Group Digital Marketing team to improve campaign processes and tools.

• Create website pages for publication across all countries’ websites.
• Review and validate web content created by countries.
• Optimize website traffic and lead generation through relevant customer journeys, page structure and SEO tactics.
• Work closely with the Group Digital Marketing team to improve website UX/UI and test new functionalities.

• Support offline events with lead generation, lead collection and import into the CRM.
• Manage and use a range of digital tools, including Salesforce (CRM and CMS), SharePoint, Vimeo, Canva, Sales Assistant and Showpad (non-exhaustive list).
• Create and update templates for digital tools and channels.
• Participate in the sourcing, integration and development of marketing tools.

• Assess websites’ performance KPIs, including traffic evolution, traffic sources and lead generation.
• Assess email campaigns’ performance KPIs.
• Build reports on global and regional campaign performance and ROI (including generated business opportunities) and share results internally.

• Coordinate and support digital marketing activities across the Beauty &…