Strategy & creation Brand Strategist - excl

As an Employer Brand Strategist at Mon Fri you know we should not shout louder, but stand out smarter. We build employer brands that land with the right audience, attract talent and make sure people stay.

As an Employer Brand Strategist you get brands on your plate that are serious about their employer brand. You dig into the question, set the approach and, together with our team, make the creative and strategic choices that make the difference in the end. You work ideas up into concepts that hold, and you present them to the client yourself.

And then you do not let go. You steer the execution, brief the makers and make sure the creative line holds up in everything that goes out the door. Strategy, creation and execution come together with you.

Mon Fri is an employer branding and recruitment marketing agency in Amsterdam. We build employer brands across the whole talent journey: from EVP and campaign to job marketing, careers platform and retention. For brands such as Hanab (Volker Wessels), Picnic, Rituals, ASML and Adyen.

We are small and growing fast, with the production power of several agencies behind us. You join a compact team led by our Head of Strategy, working closely with the founders, the Creative Director and our project managers. You are the link that turns strategy into creative work and content that performs.

• Thinking & advising
• Getting to the heart of what a client really needs and choosing the right answer for it. Big or small: not every answer is a large campaign. Sometimes a tight content series, a smart tool or one focused intervention is exactly what works. You look at the question, not at the format.
• Independently turning client briefings into a plan of approach: audience, message, channels, phasing.
• Developing content frameworks and strategies that bring an employer brand to life.
• Spotting opportunities in culture and trends, and knowing how to play them smartly.
• Creating & making
• Coming up with creative concepts that fit the strategy: campaign ideas, formats, series.
• Writing the first words yourself. A campaign line, a page for the careers site, a job ad that actually gets read. You do not hand over a brief and wait, you set the tone.
• Steering the execution: briefing makers, guarding quality, holding the line from first idea to final asset.
• Presenting your own work to clients and being the go-to on your projects.
• Contributing to pitches and spotting opportunities with existing clients.

You are creative at your core and strategic in mind. You come up with ideas and strategies that stand out and hold up. And you understand that employer branding is a different game from commercial advertising: a different audience, a different motivation, a different truth.

• You have three to six years of experience in a strategic or creative role around recruitment, employer branding or behavioural change. At an agency or client-side.
• You can write a strategy and you know how to develop strong content. You do not have to sketch or film yourself, but you know exactly what to ask of makers.
• You are proactive and push things forward without being asked.
• You spot opportunities and turn them into fully worked-out proposals.
• You work independently: you need direction, not hand-holding.
• You present with conviction and feel at home at the client’s table.
• You write and speak fluent Dutch and professional English.

• €4,000 to €5,000 gross per month on a full-time basis, excluding 8% holiday allowance and depending on experience.
• 26 holiday days and always off on your birthday.
• A laptop and an allowance for your phone bill.
• A role where you own your clients and projects from day one.
• Working directly with the founders. Short lines, fast decisions.
• Room to grow into a lead role as the team grows.
• Working on brands such as Picnic, Rituals, ASML, Adyen and Vluchtelingen Werk, with the production power of Wolfstreet and Bloom Studios within reach.
• We are building this agency together, and we make a point of celebrating that. A pitch won, a campaign launched, a new client.
• An office in Amsterdam, good coffee, a bar and a healthy lunch.