Head of Content & Growth

At 433, content is at the heart of everything we do and how we connect with millions of football fans worldwide. We’re looking for a Head of Content & Growth to own our content and growth strategy end-to-end; from what we publish and where, to how we grow our audience and turn attention into lasting engagement. With the 433 app and social growth in key markets as our biggest strategic priorities, you’ll shape the content, marketing and growth strategy across our app and social channels, while setting the editorial standard and protecting the 433 brand and voice.

You’ll also drive the smart use of AI, new technologies and data to make our content more relevant, scalable and impactful.

This is a role for a strategic leader who knows how to turn great content into growth. If you’re passionate about football, understand what makes digital audiences tick and get excited by the challenge of growing a global football platform, while balancing creativity, brand, performance and commercial impact, we’d love to hear from you.

Born from a deep passion for the beautiful game, 433 represents global football culture at its core. With more than 80 million followers worldwide, including many of the sport’s greatest players, we are the largest online football platform in the world. Through close relationships with players, clubs, and leagues, we operate inside the locker room, capturing moments fans never had access to before.

Through our social channels, app and content ecosystem, we bring fans closer to the players, clubs, competitions and moments they care about most. We move fast, think big and are constantly looking for new ways to connect with football fans. From breaking moments and original formats to new technology, products and creative ideas, 433 is where football culture and digital innovation come together.

As Head of Content & Growth, you will own 433’s content strategy and the growth of our channels. You’ll define what 433 publishes, where it plays and how we grow our audiences across Main, NL, WomenFC, eSports and the 433 app.

The app is our biggest strategic priority. You’ll bring content, growth marketing, product and data together to drive installs, active users and retention, while continuing to grow our social audience and turn our reach into meaningful commercial value.

You’ll lead the teams responsible for Social, the 433 App, Growth Marketing and Graphic Design, and work closely with the CEO, Product/Tech, Studio and Commercial teams to shape the next phase of 433.

• Set 433’s content strategy and channel roadmap across Main, NL, WomenFC, eSports and the 433 App.
• Own the growth of our channels, with the 433 app as the biggest strategic priority.
• Develop and lead the growth marketing strategy, connecting content, marketing and product to drive audience growth and retention.
• Set and protect the editorial standard, tone of voice and 433 brand across all output.
• Have the final editorial say on sensitive and high-stakes content.
• Turn content into business outcomes, including audience growth, app adoption and monetisable reach.
• Work closely with Product to influence what we build, particularly where content and product can drive user engagement and retention.
• Lead the evolution of Graphic Design in the AI era, and drive the smart adoption of AI across the content organisation.
• Use data, technology and audience insights to make our content more relevant, scalable and impactful.
• Build, hire and develop a high-performing Content organisation, creating the capabilities and structure needed for our next phase of growth.
• Work closely with Commercial to maximise the commercial value of our audience and content.

We’re looking for a senior…