Sr. Brand Manager Drinks & Brunch

Responsible for bringing the product to market, driving adoption, and equipping the sales team with the knowledge and tools to be successful.

• Set brand strategies and priorities, translating them into focused three-year and annual plans to build brand equity and drive commercial growth.
• Turn consumer insights into strong creative briefs and opportunities for growth.
• Lead creative and media agencies to develop and deliver effective campaigns, content and activation.
• Drive innovation and renovation from concept to launch, working with R&D, Supply and our factory to ensure feasibility and readiness.
• Partner with Category and Sales to bring brand plans to life through compelling shopper activation in-store and online.
• Manage the marketing budget, working with Finance and RGM to prioritize investment and evaluate brand and business results.

• 6+ years of experience in FMCG brand marketing, with a track record of delivering campaigns and innovation that build brands and drive growth.
• The ability to combine consumer understanding and data to make clear marketing decisions.
• Commercial understanding and experience bringing cross-functional teams together to deliver business results.
• Clear communication and the confidence to influence senior stakeholders.
• A hands-on approach: you take initiative, make decisions and keep projects moving.
• The ability and motivation to develop others.
• A relevant master's degree and business-fluent Dutch and English.