Brand Marketing Lead, EMEA | ProCare Services

The Brand Marketing Lead coordinates and executes the Pro Care Services marketing and commercial enablement strategy across EMEA
, working closely with the Senior Commercial Manager Pro Care, Business Unit marketing partners, regional teams and other stakeholders.
Find out more about Pro Care via
:

In this role, you will translate agreed strategic priorities into marketing programmes, sales education, customer value content, commercial tools and product/service lifecycle activities that support Pro Care growth and help integrate service earlier within Stryker’s capital sales opportunities.

This position combines strategic brand marketing contribution with hands-on marketing operations and commercial administration, ensuring that essential business data, pricing, product set-up, quotations and opportunity management processes remain accurate and current.

This is a great opportunity to join one of the world's leading medical technology organizations
! We also offer great workplace flexibility across EEMEA, with a hybrid work model.

• In your new role, you will start with a familiarization phase to learn about our Pro Care portfolio and build relationships with internal/external stakeholders.
• Partner with Business Unit Brand Marketing, regional, sales and functional teams to support annual marketing and commercial planning, align priorities and identify opportunities to strengthen the positioning of Pro Care.
• Coordinate and execute the Pro Care business and marketing strategy across EMEA, supporting the Senior Commercial Manager Pro Care in translating agreed priorities into practical central and regional actions – ensuring a clear and aligned message is delivered to internal and external stakeholders across EMEA.
• Lead and own central tactics, actions and campaigns that deliver measurable business outcomes, including customer engagement programmes and targeted commercial initiatives.
• Develop customer value propositions, messaging, evidence-based content and sales tools that help customer-facing teams clearly communicate the clinical, operational and economic value of Pro Care services – fostering the earlier inclusion of Pro Care within capital equipment opportunities.
• Develop and support the delivery of Pro Care education for sales teams.
• Manage core Pro Care product management and marketing operations activities, including pricing, quoting, procedures, product/service information and ongoing data maintenance – also acting as a key point of contact for related queries.
• Work closely with internal teams on opportunity management, quotations and associated workflows, supporting effective pipeline visibility and commercial execution.
• Lead new product and service launches, service obsolescence planning, etc. ensuring effective planning, communication and adoption.
• Gather and analyse customer, market and commercial insights to identify opportunities, track the impact of marketing activities and recommend improvements to plans, tools and campaigns.
• Support the maintenance of relevant dashboards, measures and reporting that provide visibility of marketing and commercial performance and enable informed decision-making.
• Support the planning and management of the Pro Care marketing budget, ensuring expenditure is aligned with agreed strategic priorities and governance requirements.
• Provide in-field marketing, event and sales support to gather insights, improve the customer value proposition and strengthen competitive understanding.
• Champion effective cross-functional collaboration, accountability and continuous improvement in the delivery of Pro Care initiatives and projects.

Required:

• Bachelor’s degree or equivalent is required, preferably in fields such as…