Senior Manager, Brand Reputation & Communication at Benelux

the B Lab Benelux team is part of the global B Lab organisation. The community of B Corps is scaling rapidly, as the demand for B Corp certification and interest in impact management tools and programs across the Netherlands, Belgium, and Luxembourg is fast growing. We serve +500 B Corps in the Netherlands, and over 700 across the Benelux. We are a young, innovative, and open-minded team, working with ambition and dedication and a contagious drive to contribute to B Lab’s mission and vision.

Find more information about our work and team here.

We are looking for a Senior Brand Reputation & Communications Manager with a strong drive to join our young and ambitious team. We’re looking for a strategic conceptual thinker, experienced to lead a small team, and therefore also a pragmatic ‘do-er’. You know how to amplify the B Lab and B Corp brand across channels and the Benelux region, strengthening our reputation and advancing our mission to build an economic system that benefits people and the planet.

This is an exciting opportunity for someone keen to join a purpose-led global organization and movement, working to make a difference with the community of B Corps in the global economy.

You will work closely with the Benelux Director and your team to develop and implement a strategic communications strategy for the Benelux region. Using Global B Lab assets and our owned channels, you will help strengthen our credibility, integrity, and reputation with key audiences and prospective  this role, you will provide leadership, management, and strategic guidance, while supporting the personal development of the communication team members.

Finally you will work closely together with other Senior team members, building the movement and overlooking the total B Corp customer community and movement within the BNL team.

As an allround Senior Brand Reputation & Communications Manager, you are overlooking all our Benelux communications, strengthening our brand and reputation across 3 countries and cultures and also directing the various functions in the team with the right assets to maintain our reputation and handle touchpoints with professionalism. As a senior team representative, you easily present our B Lab mission and strategy, or related to our B Corp certification to senior customers or stakeholder audiences.

A person at this level will be very comfortable presenting/speaking to groups and will be involved in team decisions. Finally, you have the responsibility for managing a team – contributing to their progress and successful professional development.

Benelux Communication Strategy (20%)

You are responsible for developing an overarching Benelux communication strategy aligned to organisation wide strategy, strengthening our brand(s).
With your team you will oversee our reputation management, media relations and PR (inbound and outbound), communication around programs and campaigns, social media and lobby and advocacy.
You develop the narrative (content, message and channels) tailored to our various audiences, and the concepts and campaigns that increase B Corp awareness and result in a commercially appealing and distinctive brand in the market.
You can partly draw upon European and global strategies and assets; your role is to work with the team to adapt these to the Dutch, Belgian, and Luxembourgish contexts and languages.
Brand, Reputation and PR management (20%)

You are designing a brand strategy, stewarding the B Lab’s mission, identity and positioning. You lead the execution – managing and safeguarding our reputation by directing communications regarding B Lab and B Corp – ensuring adherence to B Lab brand guidelines by other stakeholders.
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