Growth Strategist

VACANCY

C l o s e v a c a n c y C l o s e v a c a n c y

TLDR

Location Amsterdam / Hybrid Type Full-time Department Strategy

You deliver the growth strategy. Everyone is enthusiastic. And three months later the client is still running exactly as before.

That is not how we work at Gradient. A strategy nobody executes was never a strategy, it was advice. Here the work does not stop at the design. We stay locked onto it until the Growth System runs.

Gradient is the B2B Growth Architecture firm of the Netherlands. We design commercial systems around the way a B2B company attracts customers and sells to them. We call that a Growth Motion. By bringing strategy, content, performance, Rev Ops and media together as one set of Growth Tactics, with Hub Spot as the beating heart, we make our clients grow. Growth is not an accident here, it is a design.

Our Growth System framework holds seven Growth Motions:
Founder-led, Sales-led, Marketing-led, Marketing-led Sales, Product-led Growth, Product-led Sales and Partner-led. Which motion fits differs by company, product and market. We decide which one, design the system around it and run the execution until it works. That happens in four phases:
Diagnose, Architect, Activate, Compound.

As a Growth Architect you lead that work at the client. You determine where the growth ceiling sits, which motion breaks through it, and what the system around that has to look like. After that you direct the colleagues who execute the Growth Tactics. Your success does not depend on the number of workshops you run or the presentations you give, but on whether your client has a fuller pipeline six months later, with better leads.

So we are looking for someone who dares to make the call and stays with it until it works. Not someone who delivers a strategy, but someone who lands it.

• You work out where growth is stuck and back that with data from the account, the CRM and the market, not with a gut feeling in a workshop
• You decide which Growth Motion fits, or which combination, and you defend that choice to a board that sometimes wants to hear something else
• You design the Growth System around it: priorities, measurable goals, a roadmap, and the experiments that settle the open assumptions
• You place specialists from strategy, content, performance, Rev Ops and media in the right spot in that system
• You sit at the table with the client's leadership and name what is not working, and why
• You steer on evidence. What disproves the hypothesis changes the plan, not the presentation

You work closely with Gradient's client leads and report to your business unit manager.

We expect you to know your way around the following:

• From revenue target to required demand. You work backwards through win rate, stage conversion and sales cycle, so that a target becomes arithmetic rather than an ambition.
• Unit economics. CAC, payback period, LTV:
  
  CAC and ACV. Those numbers tell you whether the ceiling sits in marketing, in sales or in the margin.
• ICP defined by analysis. You derive segmentation and account tiering from closed-won data: which accounts closed fastest, at what deal size and margin, and which of them renewed. You also know which segment is the least attractive to go after, and why.
• Growth Motions and their ceiling. You know why a motion does or does not work for a given type of B2B company, and what a move to another motion costs in time, money and effort.
• Which tactics belong to which Growth Motion. You know which tactics drop out on deal size, sales cycle or capacity to serve before you test them. When in doubt you design the smallest version that settles the question.
• Lifecycle…