Head of Digital Commerce

Location:
Antwerp or Amsterdam | Full-time | Hybrid

Experience:

Senior leader with experience leading a high-performing ecommerce, Shopify, digital product, or DTC website function

You’ll lead the DTC website experience at  and the Shopify ecosystem behind it, balancing conversion, customer experience, brand, compliance, and business enablement  yours. If you've mastered digital commerce and you're ready to break the rules that no longer work, this is where you do it.

You step into ownership. You move fast and take responsibility for what you build. You focus on work that matters, not on noise that slows things down. You’ll lead Loop’s Shopify function and multidisciplinary team across digital content, ecommerce project management, product ownership, and CRO. You’ll set the roadmap, operating rhythm, and priorities that keep our website commercially powerful, reliable, and easy to shop, while evolving it into an even stronger digital flagship for the Loop brand.

• You own the strategy, roadmap, and performance of Loop’s Shopify website experience end-to-end.
• You lead a multidisciplinary team across digital content, ecommerce project management, product ownership, and CRO, setting clear priorities, ways of working, and accountability.
• You own core website KPIs, including conversion rate, site performance, accuracy, and customer journey quality.
• You evolve the website as a digital flagship, bringing together product education, brand storytelling, guided selling, merchandising, and conversion.
• You make decisions grounded in customer behaviour, commercial impact, and operational feasibility, partnering with Performance, Data & Insights, UI/UX, and Tech & AI to turn insight into action.
• You enable new products, campaigns, categories, partnerships, and markets through a scalable website experience.
• You act as the key Shopify partner across Product Marketing, Brand, Performance, CRM, Finance, Legal, Operations, Retail, B2B, Careers, and Customer Happiness.
• You manage Shopify tooling and agency budget, balancing stakeholder needs with clear prioritisation and strong commercial judgement.

• wait for endless approvals when there is enough signal to make a decision.
• hide behind processes or stakeholder volume instead of setting clear priorities.
• spend months polishing work before learning from what customers actually do.
• talk about AI without practicing it in your workflow.

We look for people who think big, stay curious, and aren’t afraid to go all in to make things happen. You’ll keep  a high‑performing, reliable, and commercially powerful sales channel while building a sustainable operating model for the Shopify team. Website conversion, performance, accuracy, and customer experience improve over time. Product launches, campaigns, and business‑critical website needs land smoothly. Across Loop, Shopify is seen as a strategic partner that is commercially sharp, customer‑focused, and easy to work with.

• You bring experience leading a high‑performing ecommerce, Shopify, digital product, or DTC website function.
• You’re a strong commercial thinker with a clear understanding of conversion, customer journeys, merchandising, and website performance.
• You have strong taste and judgement across brand and UI/UX, and you know commercial optimisation should not come at the expense of customer experience or long‑term brand equity.
• You’re confident leading multidisciplinary teams and managing senior specialists.
• You can turn broad business needs into a clear roadmap and operating rhythm, and work effectively across…