Digital Experience & Growth Lead

Lexis Nexis Risk Solutions biedt klanten oplossingen en besluitvormingsinstrumenten die publieke en branchespecifieke inhoud combineren met geavanceerde technologie en analyses om hen te helpen bij het evalueren en voorspellen van risico's en het verbeteren van de operationele efficiëntie. We gebruiken de kracht van gegevens en geavanceerde analyses om onze klanten te helpen betere, snellere beslissingen te nemen. Door informatie duidelijker te maken, helpen we uiteindelijk gemeenschappen veiliger te maken, verzekeringstarieven nauwkeuriger te maken, handel transparanter te maken, zakelijke beslissingen eenvoudiger te maken en processen efficiënter te maken.

Meer informatie over Lexis Nexis Risk vindt u op de link hieronder,

Taxes are complex. We make them manageable. At Nextens, we build tax and compliance software that thousands of professionals rely on to stay compliant, work efficiently, and deliver accurate results. Our platform supports around 1 million filings every year, helping organisaties navigate a constantly changing fiscal landscape with clarity and confidence.

As Digital Experience & Growth Lead, you will lead the Digital Experience & Growth capability within Nextens Marketing. You are responsible for driving measurable growth across the customer lifecycle — from demand and lead generation, nurturing and conversion to adoption, cross-sell, upsell and retention. You combine customer insight, data and digital expertise to identify growth opportunities and turn them into better journeys, targeted activation and measurable commercial results.

You will work closely with Product Marketing, Brand & Content, Sales, Customer Success, Product and our Marketing Hub.

• Own and develop the Digital Experience & Growth capability, including its roadmap, priorities and ways of working.
• Drive digital demand generation, lead generation and nurturing, turning prospects into qualified opportunities and customers.
• Improve conversion across our website, webshop and digital customer journeys.
• Identify and activate growth opportunities within our existing customer base, including adoption, cross-sell, upsell and retention.
• Use customer, account and behavioural data for segmentation, personalisation and next-best-actions.
• Build a strong CRO and experimentation approach to continuously improve customer journeys and commercial performance.
• Develop lifecycle and automated journeys together with Marketing Hub capabilities.
• Define and manage the right digital growth KPIs, connecting customer behaviour to commercial outcomes.
• Translate commercial priorities into a clear and prioritised digital growth roadmap.
• Connect Marketing, Sales, Customer Success, Product, Data and the Marketing Hub to deliver against shared growth objectives.

• You build a scalable and data-driven Digital Experience & Growth capability that delivers measurable commercial impact.
• Success is visible through: stronger demand and lead generation; improved lead-to-customer and digital conversion; increased webshop and self-service performance; higher customer adoption and engagement; increased cross-sell and upsell; stronger retention and NRR; continuous improvement through data, testing and learning.

• Strong experience in digital growth, demand generation, digital customer experience, e-commerce or lifecycle marketing.
• Proven experience with lead generation and nurturing, CRO, experimentation and conversion optimisation.
• Experience with CRM, marketing automation, customer journeys, segmentation and personalisation.
• Strong analytical skills and experience using customer and behavioural data to identify and prioritise growth opportunities.
• A track record of delivering…