Customer Experience and Marketing , Senior Analyst

Location: MVH Europe Function: Client / Marketing Job Level: T2 Reporting to: Director of Client Experience and Insight

Location:

Amsterdam- 2 days a week in the office

12 Month Fixed Term Contract

At Mars Veterinary Health Europe (MVHE), we are committed to creating A Better World for Pets
. Across Europe, our network of veterinary clinics and hospitals provides high-quality care to millions of pets and their owners.

Our Marketing team plays a key role in shaping the complete pet owner experience - from the first interaction with our brands and marketing, through to visiting a clinic and building long‑term relationships.

As we continue to modernise our digital services, communication tools and customer experience, data is at the heart of how we make better decisions. We are looking for a Customer Experience
and Marketing Performance, Senior Analyst to help us turn complex data into clear, meaningful insights that drive commercial and customer outcomes.

As our Customer Experience
and Marketing Performance, Senior Analyst
, you will be the primary analytical and reporting partner for the Marketing organisation.

12 Month Fixed Term Contract

You will bring together data from multiple sources to help us better understand our customers, measure marketing performance and identify opportunities for business growth. You will work closely with teams across Performance Marketing, Customer Experience, Brand, Pricing and Propositions
, creating the insight they need to make confident, evidence‑based decisions.

A key part of your role will be creating a consistent framework for measuring success and establishing a single source of truth for marketing and customer experience metrics across MVHE.

You will be equally comfortable working with data and working with people, translating technical analysis into simple, compelling stories that help stakeholders understand what is happening, why it matters and what we should do next
.

• Provide analysis, reporting and forecasting to support strategic decision-making across the Marketing function.
• Connect marketing performance to commercial outcomes, helping demonstrate the incremental revenue impact of campaigns.
• Support trading optimisation, budget planning and forecasting.
• Identify emerging trends, performance risks and commercial opportunities across MVHE.
• Provide insight that helps teams make better decisions around investment, customer acquisition and retention.

• Build and maintain high-quality dashboards for senior stakeholders, providing daily, weekly and monthly performance visibility.
• Bring together data from multiple sources to create a consistent and reliable view of marketing and customer performance.
• Establish and maintain a single source of truth for key marketing metrics.
• Develop and improve reporting processes to make data more accessible and efficient for the wider Marketing team.
• Set up, maintain and monitor GA4 reporting architecture and ensure data quality and accuracy.

• Design and support incrementality testing across paid and non-paid marketing channels.
• Analyse PPC performance and support decisions around strategic budget allocation.
• Support Marketing Mix Modelling (MMM) to help optimise channel investment.
• Analyse customer retention, repeat bookings and customer lifetime value.
• Support customer segmentation and personalisation analysis to improve marketing effectiveness.
• Use statistical analysis, experimentation and forecasting to identify opportunities for improvement.