Area Manager, Travel Retail

Overview

Job Title:

Area Manager, Travel Retail

Your Role

The Area Manager leads complex, high‑value partner relationships and drives strategic growth across a defined portfolio. Operating with strong autonomy, this role manages negotiations, business development, planning, and financial performance. Additionally, the Area Manager optimizes product assortment, pricing, and space within travel‑retail environments to ensure profitability, operational excellence, and a premium brand experience.

Why You Belong Here
At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Your Impact
ACCOUNT MANAGEMENT:
Be the key point of contact with the partner

Maintain a cadence of formal meetings with partners

Maintain ongoing dialogues on the 4 areas of business:
Retail sales performance, shipments, planning/inventory management and new business development.

Develop and own the communication plan for each partner and ensure alignment in the execution with Store Operations & Commercial Sr Analyst accordingly

Facilitate partner on-boarding in the US and in region

RETAIL SALES (Sell-out):
Achieve Retail Sales Goals

Joint ownership of retail sales goals with the Store Operations team

Partner with the Store Operations team to continually drive & enhance the retail fundamentals.

Support coordination of floor sets (inventory, execution, new product launches) and strategic initiatives to ensure implementation

Maintain ongoing dialogue with partners on retail sales performance and quality of execution

Execute the Semi Annual Sale (SAS) strategy for product exits and execute Mid Season Sale (MSS) where required;
Manage the related mark-down process in partnership with Finance

Manage the annual, recommended price-list updates

REVENUE / SHIPMENTS (sell-in):
Achieve shipment goals

Sell-in seasonal product strategies to partners

Communicate floorset cascade to partners

Secure partner orders per the operations calendar

Provide necessary inputs to partner meetings

PLANNING:
Manage the Partner Inventory (Planning & Allocation)

Work with Partners to align on retail sales and shipped sales forecasts for future buy periods to result in the appropriate demand quantity by category for those partners

locations (Partner OTB) and complete/update the Partner OTB tool.

Accountable for Always In Stock Program (AISP) % and Weeks on Supply (WOS)

Partner with Planner to provide all necessary inputs to merchandise plans for relevant partners in alignment with established deadlines:

SKU level product and inventory plans across categories

Identify product opportunities and recommend adjustment of shipment receipts and flow based on sales performance.

Prepare key inventory and sales reports to support Merchandise Planning Committee meeting (MPC) and other management meetings.

New Business Development:
Grow & Maintain the Store and Non-Store base

Negotiate commercial terms and ensure proper execution/alignment with management, legal, & finance teams (term sheets, new store profitability)

Build and maintain strong relationships with key stakeholders including partners, airport authorities/landlord at executive leadership

Unlock new stores & counters using rules of engagement and right of first refusal principles, while understanding competitive environment

Lead the coordination of activities to successfully open new locations on time & to budget in alignment with the SOP

Ensure timely and accurate updates of the Site Summary Form (SSF), Contract, and New Customer Form (Form G) for all proposed locations

Your Experience

2-4 years of experience in travel retail or wholesale account management; retail planning experience preferred

Strong negotiation skills & problem-solving skills

Excellent retail math skills and high proficiency in Microsoft Excel and Power Point

Proven success working cross-culturally and cross-functionally within a matrix organization; able to build strong relationships at all levels

Self-starter with a hands-on and willingness to dive into details

Ability to identify opportunities and quickly translate them into actionable recommendations

Strong brand awareness and deep understanding of customer behavior

Exceptional communication, presentation, and influencing skills

Ability to travel approximately 25% of the time

Fluency in English required; additional local languages are a plus

Bachelor’s degree required

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