Area Manager, Retail Retail & Store Manager

About the role  The Retail field sales team is a core part of Dyson’s Benelux Sales Department. We are looking for a dynamic driven candidate who has some experience as a people manager and is looking to expand & develop their commercial leadership skills. As an Area Manager you will drive product sales through your team of Experts, and the awareness you build of the Dyson brand within our retailer’s stores.
The role is regionally based. You will work closely with your team of experts, Dyson ambassadors and use relationships with account management, retail activation and marketing teams to ensure Dyson’s sales strategy is delivered in your area.
The region is the Netherlands North, ideally located in the central surrounding Amsterdam. The region consists of about 35 points of sale and 10–14 direct reports.

Key Responsibilities   Drive sales growth in your region and own the Sell‑Out performance of the given region.
Analyse weekly sales data and market trends to identify opportunities and define clear short‑ and long‑term actions.
Present Sell‑Out results within your area on a weekly basis.
Lead people management: performance management, motivation and capability of your teams of Experts to ensure delivery against their sales targets.
Conduct focused and regular store visits to develop and coach your team.
Conduct meaningful one‑to‑ones, drive a high‑performance team, hold development discussions, and capture and act on these discussions.
Coach, mentor and train direct reports.
Liaise with the Retail operations and activations team to ensure excellence in execution.
Conduct in‑store training sessions with demonstrators as necessary, especially in connection to the launch of new product development.
Ensure merchandise retail stores have correct point‑of‑sale materials, achieve a minimum in‑store standard upon entry and exit, and maintain strong business conversations.
Build brand advocacy with retailers and build and maintain effective relationships with store CCO, department manager, Regional Operational Managers and key influencers.
Build and manage a virtual team of Dyson Ambassadors within the retailer staff.
Conduct product training of all Sales Associates, Department Managers and Store Managers on Dyson products through spontaneous and pre‑booked training sessions.
Skills / Experience Required   Dutch native proficiency.
Commercially driven with previous target‑driven experience.
Excellent leadership, interpersonal and cross‑departmental working skills.
Strong analytical ability and high level of PC skills, including all Microsoft Office programs.
Excellent organisational and planning ability, self‑motivated, and an exceptional team player.
Benefits   Discount on Dyson products.
Company pension scheme.
29 days annual holiday plan.
Company fitness plan.
Employee Assistance Programme (EAP).
Life assurance plan.
Transportation allowance (€0.23/km regardless of the means of transport).
Health insurance – medical contribution.
Eye examination and computer glasses reimbursement.
Equal Opportunity Employer  Dyson is an equal opportunity employer. We welcome applications from all backgrounds and make employment decisions without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other dimensions of diversity.

Please note:

New employees to Dyson in the Netherlands commence employment on a 12‑month, fixed‑term basis.

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