Internship - Retail Flagship Store

Location: Amsterdam, Netherlands

Function: General Management

Merchandise is the touchpoint that the consumer enjoys the longest.

Are you looking for a dynamic internship where Retail, Visual Merchandising, Operations and Data Analysis come together? As a Retail Intern at the Heineken Experience, you will work at our Flagship Store and contribute directly to creating an outstanding visitor experience. This internship combines creativity with data-driven insights and offers hands‑on experience in an iconic, international environment.

• Visual Merchandising: Taking responsibility for the display and presentation of all merchandise in and around the Heineken Flagship Store. You will set up a structured in‑store display plan, take ownership of all displays and ensure Store staff is informed and aligned with the display guidelines.
• Sales & Customer Analysis: Analysing sales performance and customer behaviour, including developing methods to measure the success of different display strategies. You will work closely with the Merchandise Manager to identify opportunities for optimization within the Flagship Store.
• Data & Reporting: Supporting the Operations Team in the creation and analysis of Store Operations reports, such as daily conversion rates and units per transaction, providing valuable insights into store performance.
• Store Request Online Support: Assisting with internal online merchandise orders and coordinating the packing and shipment of these orders.
• Warehouse Support: Supporting the Warehouse Manager in Retail tasks, e.g. printing RFID labels and ensuring all merchandise is properly tagged.

You will be working at the Heineken Experience, located in the former Heineken brewery in the heart of Amsterdam. As one of the city’s main attractions, it welcomes almost one million visitors per year from all over the world.

During this internship, you will be part of the Retail team, whose mission is to bring the Heineken Experience home through merchandise, where every item extends the brand experience beyond the visit. This comes to life in the iconic Heineken Flagship Store, one of the largest branded merchandise stores in the world, offering everything from keychains and glasses to Heineken‑branded apparel.

You will collaborate closely with the Merchandise Manager, Operations Manager, Warehouse Manager, Assortment Coordinator, Store Shift Leaders and Logistics Employees, and work cross‑functionally with the Marketing, Sales, and Development & Innovations departments. You will move across the entire retail operation, from Store floor to office and warehouse, making this a hands‑on, dynamic internship where no two days are the same.

During your internship, you’ll have every opportunity to get to know HEINEKEN as an organization, not just within your own team, but across departments. We trust and empower you to work with an entrepreneurial mindset. At HEINEKEN, we love bringing the outside world in and welcoming fresh, new ideas with open arms. Of course, we’ll make sure you get the guidance that suits you.

We believe everyone has unique talents, which is why we’re looking for you! Energy, drive and the ambition to grow are what make the difference ’ll be a strong match if you bring:

• Enrolment in a Bachelor’s or Master’s program (Retail, Business Administration, Data, or related fields)
• An interest in retail and customer experience
• A proactive and organized mindset, with the confidence to take initiative in a dynamic, international environment

• Some experience with Excel, PowerPoint and creative tools like Canva
• An interest in visual merchandising, operating environments and data

Even if you feel you don’t meet all the criteria, we encourage you to apply. An internship is the perfect opportunity to learn and grow!

• You are enrolled at an educational institution for the entire duration of your internship and can provide proof of enrollment for the current academic year during your onboarding.
• In the case of…