Sr Retail Marketing Manager - HOKA

At Deckers Brands we don't just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential. We want to positively impact the world, whether that be with our Do Good and Do Great community involvement, or through employing sustainable business practices and socially responsible operations.

How we continue this journey is down to our global team across our brands (UGG, HOKA, Teva and Koolaburra by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We offer a generous employee benefits package, as well as health, wellness, and career development support.

The Role  As the Senior Retail Marketing Manager for HOKA EMEA, you will play a critical role in shaping and elevating HOKA's retail brand experience across our rapidly expanding Direct-to-Consumer retail landscape throughout Europe. We are looking for someone to join us in Amsterdam, Munich or Dusseldorf. You will lead the development and execution of integrated retail marketing strategies that drive consumer traffic, strengthen brand storytelling, and support commercial growth across all HOKA retail touchpoints.

Acting as the strategic lead for retail marketing, you will translate global brand campaigns, seasonal priorities, and product stories into compelling and locally relevant consumer experiences. Your work will directly influence how consumers experience HOKA in-store, creating meaningful connections between our brand, our products, and the communities we serve. You will collaborate closely with Retail, Visual Merchandising, CRM, Paid Media, Merchandising, Sales, Events, Social and Digital teams, along with regional and local marketing stakeholders, to deliver seamless and elevated omnichannel consumer experiences.

We're looking for a strategic, commercially minded retail marketing leader who thrives in a fast-paced environment and is passionate about building unforgettable consumer experiences through premium retail.
Your Impact  Own the seasonal and annual retail marketing strategy across EMEA, ensuring alignment with global brand priorities, go-to-market calendars, and commercial objectives. Develop and execute impactful retail campaigns, product launches, store openings, and key brand moments across HOKA retail environments. Collaborate with Visual Merchandising, Creative and Brand teams to deliver premium retail storytelling and engaging consumer journeys. Drive store traffic, consumer engagement and loyalty through activations, events, community-led initiatives, and omnichannel marketing programs.

Partner with CRM, Digital and Paid Media teams to create connected online-to-offline consumer experiences that increase awareness, conversion and retention. Ensure a consistent and elevated HOKA brand presence across all retail touchpoints, adhering to brand standards and consumer expectations. Analyse campaign effectiveness and retail performance metrics, identifying opportunities to optimise consumer experiences.
COME AS YOU ARE  We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people in every corner of Deckers. We strive to create a workplace that values all people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.

Because the more perspectives we share, the better we can be.
Who You Are  You are a strategic retail marketer with a passion for creating best-in-class consumer experiences. You're comfortable operating at both strategic and executional levels, translating plans into impactful retail experiences. You understand how retail environments, community engagement and omnichannel touchpoints work together to build brands and drive results. You thrive in a fast-paced, dynamic environment and can successfully manage multiple priorities and stakeholders.

You are highly collaborative, relationship-focused and confident influencing cross-functional teams. You bring a strong commercial mindset balanced with a passion for brand building and consumer connection. You are curious about evolving consumer trends, retail innovation, running culture and lifestyle communities across EMEA. We would love to hear from people with…