Retail Manager

Own overall retail business planning and annual retail strategy development and execution for Benelux.

Develop, maintain, and grow key retail channels.

Continuously track market trends, competitor brands, and channel changes; develop corresponding action plans.

Follow up on key retail projects (ensure new product launches and core channel coverage).

Key Account Management

Manage commercial partnerships and daily management of key retail customers in Benelux, including but not limited to:

Build and maintain long‑term relationships with key customers.

Secure key retail resource exposure with channel partners, such as Endcap, Brand Zone, Premium Location, etc.

Ensure retail projects and store execution plans are implemented.

Business Operations and In-Store Retail Execution

Responsible for retail operations and sales results in the Benelux region.

Track weekly/monthly sales, inventory, promotion effectiveness, and other core metrics; collaborate cross-functionally to achieve targets.

Analyze sales performance by channel, customer, and product.

Continuously improve retail channel sales efficiency and output.

Responsible for overall execution quality of key retail stores: retail presence building / POSM promotional materials / demo unit display / promotional price execution / store inventory and product visibility, etc.

Plan regular store visits, periodically check execution in key stores, and drive in-store display and resource implementation during new product launches. Build a consistent, professional brand retail image.

FF / Promoter Team and Agency Management & Communication

Responsible for planning and managing the Field Force / Promoter system in Benelux.

Collaborate with external agencies to define store coverage, visit frequency, and staffing.

Establish and manage Promoter KPIs.

Responsible for product knowledge, sales skills, and new product training.

Regularly evaluate agency and promoter execution quality and output.

Continuously optimize personnel efficiency and store coverage.

Cross-functional Collaboration

Work closely with cross-functional teams: internal country teams, regional teams, and external agency partners.

Drive effective alignment between business strategy and retail execution.

Requirements:

5+ years of retail experience in consumer electronics, home appliances, smart home, FMCG, or related industries.

Familiar with core retail operations such as Sell-out, Promotion, and Retail Execution.

Experience managing Promoters, Field Force, or external agencies.

English as a working language.

Willing to travel frequently within the Benelux region.

Preferred:

Experience working with retail customers.

Owner mindset, planning and negotiation skills.

Ability to truly take responsibility for a country’s retail business results.