Regional General Manager

Regional General Manager (Multisite – Sales & Operations)

Location:

Amsterdam or Rotterdam

Salary:  Around €120,000 gross per annum + bonus

A leading  multisite, customer-facing services business  is seeking a  Regional General Manager  to take full ownership of a regional portfolio across the Netherlands. This role carries  end-to-end accountability  for commercial growth, operational performance, customer experience, and financial results.

The position combines  strong outbound sales leadership  with hands‑on operational management. Approximately  half of the role is commercially focused , driving new business acquisition and field sales performance, while maintaining close oversight of service delivery, team execution, and customer retention across multiple locations.

This role requires a leader who is highly visible in the field, capable of driving performance from day one, and comfortable operating in environments with  fast sales cycles alongside more complex commercial agreements .

Key Responsibilities

Drive regional revenue growth through hands‑on business development and outbound sales leadership.

Lead and develop field‑based sales leaders, ensuring strong pipeline management and target accountability.

Close fast‑cycle transactions and oversee larger, more complex deals.

Maintain consistent sales momentum through active forecasting, reviews, and client engagement.

Operations & Customer Experience

Oversee multisite operations, ensuring service quality, standards, and execution.

Balance commercial objectives with operational delivery to support customer satisfaction and retention.

Maintain a strong on‑site presence to drive performance and customer engagement.

Hold full accountability for regional P&L, including revenue, costs, and profitability.

Translate commercial strategy into measurable financial results in alignment with country leadership.

Build, coach, and retain high‑performing, cross‑functional teams.

Create a performance‑driven culture with clear goals, accountability, and continuous development.

Experience & Profile

10–15 years  of senior leadership experience in  multisite, customer‑facing businesses .

Strong background combining  hard sales leadership and operational management .

Proven success in  fast transactional sales environments , with exposure to complex deal structures.

Demonstrated experience owning and managing  P&L responsibility .

Experience in sectors such as  hospitality, hotels, travel, car rental, gyms, staffing, or service‑based multisite operations  preferred.

Fluent Dutch is mandatory ; strong English required.

Experience working closely with country or regional leadership teams.

Highly commercial, results‑driven mindset

Strong field leadership and on‑site presence

Ability to balance sales intensity with operational discipline

Confident decision‑maker with strong accountability standards

Excellent stakeholder management and communication skills

Adaptable leader able to develop teams and scale performance

If you would like to have more information about the role, please apply or send your CV to  

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