Senior Groups Sales Manager

Senior Group Sales Manager Be part of the commercial heart of PPHE Hotel Group as a Senior Group Sales Manager. Are you a driven sales professional with a passion for hospitality, relationship building and unlocking new business opportunities? As our Senior Group Sales Manager, you will take ownership of the Groups segment across our six Dutch hotels, driving revenue growth through strategic account management, proactive business development, and market-leading client partnerships.

Working closely with the Head of Sales and wider Commercial Team, you will be the go‑to specialist for Group business, developing key accounts across corporate, MICE, agency, production, creative, fashion, luxury lifestyle, and international feeder markets. From identifying opportunities to securing and growing high‑value partnerships, you will play a pivotal role in shaping the commercial success of our Dutch portfolio.

What you'll be doing as a Senior Group Sales Manager

Develop and execute a proactive Groups sales strategy across six hotels in the Netherlands, driving revenue, market share, and commercial performance

Manage and grow a portfolio of high‑value corporate, MICE, agency, production, creative, fashion, and leisure group accounts

Identify, source, negotiate, and convert new group business opportunities through strategic prospecting and relationship building

Own the full sales cycle, from initial enquiry and proposal through to contracting, handover, and post‑stay account management

Build strong partnerships with corporate bookers, travel management companies, destination management companies, agencies, and production companies

Represent the PPHE portfolio through client meetings, networking events, trade shows, sales missions, site inspections, and familiarisation trips

Work closely with Revenue Management, Marketing, Operations, and the Groups, Meetings & Events teams to maximise conversion and optimise commercial opportunities

Monitor market trends, competitor activity, and emerging customer needs to identify new opportunities and drive innovation

Manage sales pipelines, forecasts, account plans, and performance reporting to ensure delivery against revenue targets

Act as the Groups specialist within the Dutch cluster, supporting cross‑selling opportunities and mentoring junior sales team members

What we’re looking for

Proven experience in Group Sales, Hotel Sales, MICE Sales, Business Development, or a similar commercial hospitality role

A strong track record of generating, negotiating, and converting high‑value group business

Experience managing corporate, agency, MICE, production, creative, luxury lifestyle, or international accounts.

A commercially driven mindset with experience achieving revenue targets and growing market share

Strong business development skills and the confidence to open doors, build networks, and create long‑term partnerships

Experience managing complex enquiries and coordinating multiple stakeholders throughout the sales process

Excellent negotiation, presentation, and relationship management skills

Strong knowledge of the Dutch hospitality market; international market exposure would be advantageous

Experience working closely with Revenue, Marketing, Events, and Operations teams

Strong organisational and analytical skills, with the ability to manage a robust sales pipeline

Experience with CRM systems, RFP platforms, and hotel sales tools

Fluent English is essential;
Dutch and additional languages are a plus

Benefits of working for us as a Senior Group Sales Manager

Birthday bonus of €250 (gross, paid in the month of your birthday)

Competitive salary

Tasty meal during shift

Industry pension plan

25 days holiday

1 extra day off for your wellbeing

Exciting job opportunities within PPHE Hotel Group…